Sean Caputo — February 12, 2019 — February 12, 2019 StartupStockPhotos / Pixabay Technology has helped our world achieve convenience and connectivity. However, these innovations have also cultivated a lack of another C-word: confidence. As helpful as the slew of tech tools have been, past breakdowns and future prospects leave customers feeling uneasy about what’s … Continue reading 3 Steps to Enabling Accountability in a Digital Ecosystem
Mike McMillan — February 11, 2019 — February 11, 2019 If you’re trying to get eyes on your business, you need digital marketing. It’s the fastest way you can reach the most potential customers in the least amount of time. In fact, digital marketing has become so effective among small businesses that it is used … Continue reading Digital Marketing Tips: 9 Ways To Market Your Website
Steve Zakur — February 6, 2019 — February 6, 2019 This year has started off strong on my end, but we’re also looking ahead towards what’s next. I’ve spent a fair amount of time talking to digital marketing professionals about what’s important to them, sharing some of our product roadmap, and seeing where there’s alignment … Continue reading 2019 Themes in Digital Marketing
Agencies share what kinds of roles they are hiring for, and how to be strategic about hiring to get the best employees. Robin Kurzer on February 5, 2019 Competition for talent closely followed client in-housing as a top challenge facing digital agencies, Marketing Land’s Digital Agency Survey 2019 of agency professionals found. Forty-five percent of … Continue reading Digital agencies are hiring, focusing on retention in 2019
Marketing Land’s first Digital Agency Survey finds the sector is weathering digital transformation well, but the growth of data-driven marketing has made it clear where they need to hire. Ginny Marvin on January 30, 2019 SAN JOSE — Digital agencies have been on the leading edge of digital transformation for several years. They are not, … Continue reading Client in-housing, competition for talent top digital agency concerns
Esther Cohen — January 28, 2019 — January 28, 2019 Running a digital marketing business? Need to accelerate your growth? This guide shares some advanced tactics to grow your digital marketing agency faster. It’s tough out there for digital marketing businesses. Startups are eating away at your market share, global competitors are undercutting your prices, … Continue reading How to Grow Your Digital Marketing Business (Advanced Strategies)
Columnist Lewis Gersh looks at the innovative ways digitally native vertical brands are creating “tactile extensions” to further their reach. Lewis Gersh on January 28, 2019 The measurement “90 percent” seems to come up a lot in my writings. One reason is obvious: For all the sturm and drang surrounding digital, more than … Continue reading The digital natives are restless
Bob Van Rossum — January 28, 2019 Follow @BobVR — January 28, 2019 Employee engagement is a constant work in progress for organizations. According to Gallup, only 34 percent of employees in the U.S. are engaged in their jobs, with 13 percent who are “actively disengaged”. While these numbers have improved over the years, there … Continue reading How Digital Has Transformed Employee Engagement Strategies and What CMOs Can Do About It
Mike McMillan — January 24, 2019 — January 24, 2019 Basic keyword research plays a fundamental role in any marketing effort and should be the starting point when creating a new website for your business. It should be noted that good keyword planning doesn’t exempt pursuing other forms of search engine optimization (SEO) or having … Continue reading Digital Marketing: Keyword Research 101
Lindsey Flagg — January 23, 2019 Follow @lindseyjflagg — January 23, 2019 TeroVesalainen / Pixabay The digital marketing landscape is always changing. While this is one of the most rewarding elements of working in digital for many B2C professionals, it also presents challenges for digital marketers who want to keep their skill set relevant and … Continue reading The Best Free Digital Marketing E-Courses
