Candice Harwood — March 7, 2019 — March 7, 2019 According to our annual State of the Agency report, hiring is a top-three challenge, and 15% of digital marketing agencies feel that hiring and training new employees is the biggest challenge they will face this year. Between finding people with the right background and a … Continue reading Scaling a Digital Agency: How to Hire the Right People
Laura Donovan — March 7, 2019 Follow @thewordpro — March 7, 2019 Free-Photos / Pixabay According to a study done by eMarketer, spending on digital advertising will outpace that of traditional marketing this year. Digital ad spending is projected to be about $ 130 billion or about 54% of total advertising dollars. Traditional advertising, including … Continue reading So Long Traditional Advertising; Hello Digital Advertising
Hassan Mansoor — March 5, 2019 Follow @Hassan_Mansoor1 — March 5, 2019 FirmBee / Pixabay Heard the phrase “a picture speaks louder than 1,000 words?” 65% of the population agree that looking at a picture communicates more than words can. Safe to say that if you’re not using pictures in your digital marketing mix, you’re … Continue reading Draw Them a Picture: 4 Benefits of Infographics for Your Digital Marketing Strategy
Zach Watson — March 1, 2019 — March 1, 2019 Artificial intelligence, automation, and machine learning technology are taking over manufacturing, service work, and many other essential business tasks, moving the world toward what some are calling a Fourth Industrial Revolution. Unlike the Industrial Revolutions of the 19th century or the digital revolution of the … Continue reading What the Digital Workplace of the Future Will Look Like
Cent Muruganandam — February 25, 2019 Follow @centmuru — February 25, 2019 Can anyone do digital marketing? Maybe, if they have the right tools and a mentor who can guide them. Digital marketing is no longer a nice to have strategy in this day and age. It is now a must have. If you are … Continue reading 15 Essential Digital Marketing Tools for an Internet Marketer [Infographic]
Two new reports — from Forrester and Altimeter — show the organizational challenges to becoming digital. Barry Levine on February 22, 2019 at 6:36 pm From the Altimeter report CMOs need to become more involved in their company’s overall digital transformation, because they’re the ones who best understand the customer. That’s a key idea in … Continue reading Why marketers need to help manage digital transformations
Once you recognize the traits of a good team – analytical, creative, organized and detail-oriented – then you can start the tech debate about “buy vs. build.” Ryan Kelly on February 21, 2019 Transparency and attribution are two topics that continue to end up on marketers’ agendas. Do we have visibility into how ads are … Continue reading Taking your digital advertising in-house? Start with the right people and tech
Judith Bartel — February 19, 2019 — February 19, 2019 niekverlaan / Pixabay Let’s not fool ourselves, we are living in the 21st century. Digitalisation is all around us and digital technologies have become part of our daily lives. Our communication is based on Social Media platforms like Facebook, WhatsApp, Instagram and Twitter. We experience … Continue reading 10 Reasons Why Digital Recruitment is Like Online Dating
Laura Donovan — February 18, 2019 Follow @thewordpro — February 18, 2019 muneebfarman / Pixabay Generate quality leads with a stellar digital media marketing strategy. All too often business owners expect digital media and social media marketing to generate immediate sales, but the funnel with online marketing is very different and misunderstood. Digital and social … Continue reading 4 Digital Marketing Strategies to Increase Leads
Bianca Gregorio — February 15, 2019 — February 15, 2019 If you’re on the hunt for an updated, comprehensive and easy to understand digital marketing guide, this is the one for you. This is your Complete Digital Marketing 2019 Guide aimed to give you the full run down on everything you need for your digital … Continue reading The Complete Digital Marketing 2019 Guide
