How the iconic furniture brand plans to haul its data collection and analysis into the 21st century. Kim Davis on September 12, 2023 “Everything starts with a business challenge as opposed to a technological challenge,” said Jorge Calvachi. “This iconic brand is almost a hundred years old, but they have never, ever had … Continue reading La-Z-Boy embarks on its digital transformation journey
How Owning a Digital Agency Helps with Paying Less Taxes Adam Torkildson / Sep 7, 2023 The world of digital agencies is dynamic and ever-evolving. And in 2023, many agency owners are tightening their belts and battening down the hatches as a recession looms. As the owner of such an agency, you can leverage … Continue reading How Owning a Digital Agency Helps with Paying Less Taxes
Ace your holiday promotions with this step-by-step guide. Digital Drew SEM on September 7, 2023 Did you know? In 2022, Black Friday online sales totaled over $ 9.12 billion, and Cyber Monday sales totaled over $ 11.3 billion. Black Friday and Cyber Monday are two of the biggest shopping days of the year in the … Continue reading 4 tips to prepare for Black Friday and Cyber Monday by Digital Drew SEM
Top Web Development Companies: Innovative Leaders of the Digital World Palak Shah / Sep 1, 2023 Web development companies specialize in creating, designing, and maintaining websites. Their team of skilled professionals has experience with various programming languages, design software, and web development tools. They work closely with the clients to understand their business requirements, … Continue reading Top Web Development Companies: Innovative Leaders of the Digital World
Digital Advertising Has A Huge Problem: Carbon Emissions by Laurie Sullivan , Staff Writer @lauriesullivan, September 1, 2023 Independent digital performance agency Fifty.io has integrated Scope3 into its platform to allow advertisers to measure each campaign’s carbon emissions across every domain with data displayed in real-time for clients such as FormulaE, Chipotle, RFU, Oggs, and Planted. … Continue reading Digital Advertising Has A Huge Problem: Carbon Emissions
Google To Comply With The Digital Services Act by Laurie Sullivan , Staff Writer @lauriesullivan, August 24, 2023 Google plans to share more insights into how targeted ads are served to users in the European Union (EU) and expand the ads transparency center — all based on its need to adhere to online content rules and … Continue reading Google To Comply With The Digital Services Act
DirectTV: Digital Media, Addressable TV Still A Priority For Advertisers by Laurie Sullivan , Staff Writer @lauriesullivan, August 21, 2023 Addressable TV is increasingly being combined with other media such as search and display to increase the efficacy of an overall campaign message. Data & Programmatic Insider recently spoke with Amy Leifer, DirecTV’s chief ad sales officer, to … Continue reading DirectTV: Digital Media, Addressable TV Still A Priority For Advertisers
A comprehensive and strategic overview of the martech landscape and a valuable resource for C-suite executives across business, marketing and technology roles. Gene De Libero on August 23, 2023 In today’s always-on world, every click matters. The consumer moves faster than the brand. The marketing technology revolution is the compass guiding businesses through uncharted waters. … Continue reading The martech revolution: Making deeper customer connections in a digital world
How does a company renowned for ratings based on individual inspections scale up to meet the needs of its passionate customers? Constantine von Hoffman on August 21, 2023 The hotel and restaurant guides published by French tire company Michelin have high standards for inclusion. The company’s inspectors visit each restaurant and hotel multiple times to … Continue reading Michelin meets the digital era: Personalized recommendations powered by AI
These three value levels explain exactly what your B2B content needs to do to be memorable and drive action. Kristina LaRocca-Cerrone on August 17, 2023 Digital engagement is complex, and getting more so all the time. In 2023, Gartner’s Multichannel Marketing Survey indicated that marketers manage nine different channels on average. It went on to … Continue reading The three types of digital value that get customers to buy
