7 ways to put behavioral marketing to work—starting now This guide breaks down seven strategies for using first-party behavioral data to improve personalization, close visibility gaps, and drive real results. May 6, 2025 Looking to do more with your first-party data? Behavioral marketing offers a powerful, privacy-conscious way to deepen customer engagement and improve … Continue reading 7 ways to put behavioral marketing to work—starting now by Digital Marketing Depot
Download this new report to see how AI and synthetic data are reshaping market research — and what it means for your next campaign. Digital Marketing Depot on May 5, 2025 A new report from Cint reveals that 74% of market researchers are already using AI in their workflows — especially for data analysis … Continue reading What AI adoption in market research means for agency and brand marketers by Digital Marketing Depot
One thing driving the spending is streaming platforms’ improved programmatic and self-serve activation tools. Constantine von Hoffman on April 28, 2025 CTV’s ad spend jumped 16% last year, a significant rebound from 2023, when it lagged behind online and social video, according to The IAB Digital Video Ad Spend and Strategy Report released today. … Continue reading CTV ad spend jumps 16% as digital video becomes dominant force in TV/video market
June 02, 2025 Chime Financial IPO: Digital banking service sets target stock price as Nasdaq listing date nears BY Sam Becker Ding, ding, ding! Chime Financial is finally ready to go public. The 13-year-old digital banking services company has set a target valuation of $11.2 billion for its highly anticipated initial public offering (IPO), according to … Continue reading Chime Financial IPO: Digital banking service sets target stock price as Nasdaq listing date nears
Omnichannel strategies, better audience segmentation and data-driven campaign management show marketers are prepared for turbulent times. Constantine von Hoffman on April 17, 2025 The IAB’s 2024 Internet Ad Revenue Report is a snapshot of a more settled time and a guide for the rocky road ahead. Current trends in marketing have the industry well-positioned … Continue reading IAB report reveals digital ad growth and marketers ready for economic turmoil
Stop building data and martech solutions no one uses. Start activating transformation that delivers real ROI. Kristina Kalpokaite on April 18, 2025 Digital transformation has reached near-universal adoption — but success remains elusive. Most large organizations have spent the last decade modernizing systems, embedding data teams and rethinking customer journeys. Despite this progress, … Continue reading 4 pitfalls of digital transformations and how to avoid them
8 Ways to Optimize Your Digital Marketing Without Reducing Your Budget Brian Tatarnic Apr 14, 2025 In today’s fast-paced and uncertain economic conditions, both large and small businesses often face difficult decisions about their marketing budgets. The first instinct is to cut marketing budgets. But a smarter approach is to rethink your digital … Continue reading 8 Ways to Optimize Your Digital Marketing Without Reducing Your Budget
What Yodel Does For Mobile, Why NP Digital Acquired It by Laurie Sullivan , Staff Writer @lauriesullivan, April 9, 2025 Digital marketing agency NP Digital has acquired app marketing agency Yodel Mobile. This acquisition significantly expands its team in London and widens the reach across Europe. Yodel Mobile CEO Mick Rigby founded the company in 2007 before the … Continue reading What Yodel Does For Mobile, Why NP Digital Acquired It
We Are Witnessing The Next Phase Of Digital Advertising by Laurie Sullivan , Staff Writer @lauriesullivan, March 28, 2025 Alphabet, Amazon, and Microsoft are projected to spend more than $250 billion on capital expenditures needed to support generative AI (GAI) services in 2025 on public cloud servers. Morningstar analysts believe the trend is similar to what … Continue reading We Are Witnessing The Next Phase Of Digital Advertising
What exactly IS Digital Marketing? Preyah Westmaas Feb 12, 2025 How many times have you scrolled through your phone and an ad pops up for something that you were JUST talking about? Or maybe you were thinking about what to make for dinner and BAM! A delicious-looking recipe for fettuccini alfredo pops … Continue reading What exactly IS Digital Marketing?
