June 30, 2025 Start your day right with these digital productivity tools BY Jeremy Caplan This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. Subscribe here. Curious about my actual tech tool kit? I’m sharing the apps and tools that powered me through a recent morning—from wake-up … Continue reading Start your day right with these digital productivity tools
Forget chatbots. The future of digital asset management isn’t just about AI; it’s about AI agents taking over the tedious tasks you hate. Vertesia on June 24, 2025 The MarTech landscape is in constant flux, and while many tout the transformative power of Generative AI (GenAI), few truly grasp the seismic shift that’s happening … Continue reading Advanced agentic use cases for Digital Asset Management by Vertesia
The rules aim to automate and standardize invoice processes, decreasing errors and increasing speed of payments. They are open to public comment until Aug. 11. Constantine von Hoffman on June 10, 2025 The IAB released its Digital Advertising Invoice API Specifications today. The specifications aim to fix long-standing payment problems in the digital advertising … Continue reading IAB releases draft digital advertising invoice API specifications
How to Prepare Your CRM for Maximum Digital Advertising ROI Wisam Abdulaziz May 27, 2025 Digital advertising only works as hard as the system behind it. If your CRM isn’t fully integrated with your marketing efforts, you’re likely missing out on better targeting, smarter bidding, and more accurate ROI tracking. Whether you’re running Google Ads, … Continue reading How to Prepare Your CRM for Maximum Digital Advertising ROI
May 16, 2025 TikTok wants to help people unplug, but not everyone wants a digital detox BY Eve Upton-Clark Feeling like you’ve overdone it on the scrolling? Now you can take a break from TikTok to meditate—without ever leaving the app. TikTok’s new in-app meditation feature, announced Thursday, was first tested earlier this year with a … Continue reading TikTok wants to help people unplug, but not everyone wants a digital detox
Local Digital Ad Revenue Search Top Contributor, Projected To Grow 13% By 2028 by Laurie Sullivan , Staff Writer @lauriesullivan, May 15, 2025 Local digital advertising topped $100 billion and accounted for roughly 70% of all local ad spending, according to an extensive report published by Borrell Associates. The Annual Digital Benchmark Report estimates revenue for … Continue reading Local Digital Ad Revenue Search Top Contributor, Projected To Grow 13% By 2028
Email can be your brand’s most controllable growth lever — if you stop treating it like a last resort. Here’s how to elevate its role. Kath Pay on May 13, 2025 Email isn’t just a communication channel. It’s a behavioral insight engine, a testing lab and a conversion machine, all in a single dashboard. … Continue reading Email is the most misunderstood channel in your digital stack
7 ways to put behavioral marketing to work—starting now This guide breaks down seven strategies for using first-party behavioral data to improve personalization, close visibility gaps, and drive real results. May 6, 2025 Looking to do more with your first-party data? Behavioral marketing offers a powerful, privacy-conscious way to deepen customer engagement and improve … Continue reading 7 ways to put behavioral marketing to work—starting now by Digital Marketing Depot
Download this new report to see how AI and synthetic data are reshaping market research — and what it means for your next campaign. Digital Marketing Depot on May 5, 2025 A new report from Cint reveals that 74% of market researchers are already using AI in their workflows — especially for data analysis … Continue reading What AI adoption in market research means for agency and brand marketers by Digital Marketing Depot
One thing driving the spending is streaming platforms’ improved programmatic and self-serve activation tools. Constantine von Hoffman on April 28, 2025 CTV’s ad spend jumped 16% last year, a significant rebound from 2023, when it lagged behind online and social video, according to The IAB Digital Video Ad Spend and Strategy Report released today. … Continue reading CTV ad spend jumps 16% as digital video becomes dominant force in TV/video market
