Kraft Heinz Partners With Google To Achieve Ambitious Digital Transformation by Laurie Sullivan @lauriesullivan, February 18, 2022 As consumers shift to buying more groceries online, the Kraft Heinz Company has entered into a multiyear partnership with Google to better understand its customers, and build the products and experiences they want. The partnership relies heavily on … Continue reading Kraft Heinz Partners With Google To Achieve Ambitious Digital Transformation
What does that mean for marketing and sales? Learn the implications for sales incentivization, long-term relationships and customer experience. Kim Davis on February 17, 2022 A major theme at the upcoming MarTech conference will be the dramatic ways in which the customer journey has changed over the last two years. Our perception is that changes … Continue reading The B2B customer journey is set on a digital track
Plus registration for the upcoming MarTech conference is now open. And it’s free. Chris Wood on February 16, 2022 Good morning, Marketers, what can we learn about the evolution of digital experience platforms, aka DXPs? Because I report on technology news, the love of language that brought me to writing collides with the evolution of … Continue reading The evolution of digital experience
Retailers adopt adtech, brands become publishers, data and AI are everywhere. The advertising industry is changing. Chris Wood on February 11, 2022 Good morning, Marketers, the advertising landscape is getting mythical. What I mean is that the standard creatures that used to populate advertising – publishers, brands, ad tech partners – are morphing into elaborate … Continue reading Watch these mutations in the digital marketing space
With accelerating digital transformations, marketers need solutions to improve customer experiences. Corey Patterson on February 10, 2022 “The pandemic has made customer journeys more digital than ever before,” said Tom Bianchi, VP of marketing EMEA at Acquia, in a recent webinar. “We believe marketing technology can help improve those digital experiences – helping your brand … Continue reading How marketers can prioritize digital experiences
There’s an entire digital ecosystem built around the Super Bowl that brands are using to build awareness and deep conversations with customers. Chris Wood on February 10, 2022 For a long time, marketers have leveraged tie-ins and other supporting initiatives around the Super Bowl, which remains one the biggest yearly events in marketing. Big spenders … Continue reading How marketers are leveraging digital channels during the Super Bowl, with or without a spot during the big game
BNPL: Brands’ Digital Spend Surpasses Nearly $90M To Advertise Service In 2021 by Laurie Sullivan @lauriesullivan, February 2, 2022 Block, formerly known as Square, the payment service founded by Twitter co-founder Jack Dorsey, announced (February 06, 2022) that it had closed the acquisition of the buy now, pay later (BNPL) company Afterpay. It’s a service … Continue reading BNPL: Brands’ Digital Spend Surpasses Nearly $90M To Advertise Service In 2021
DXPs help marketers to deliver coherent, customized and compelling user experiences to more devices and platforms than ever before. Pamela Parker on February 1, 2022 A digital experience platform, also called a DXP, is software that enables the creation, management, delivery and optimization of digital experiences in a variety of channels and contexts. A … Continue reading What is a digital experience platform or DXP and is it the future of content management?
Amanda Desouza | March 4th, 2021 Digital marketing starts with a deep understanding of business needs followed by a comprehensive strategy. It’s important to work with an expert because they truly understand what goes into a successful digital marketing strategy. With that said, here at Search Engine People, we are known for our innovative digital … Continue reading Search Engine People Wins Clutch Best Digital Marketing Agency Award
Ruhi Van Andel | April 8th, 2021 Personalization in digital marketing is an incredible tool that’s consistently proven to improve campaign results if executed in an engaging, authentic manner. This article explores how looking at things from the customer’s perspective could be a game-changer in your digital marketing strategy. Most of us who existed in … Continue reading The Power of Personalization in Digital Marketing
