Tag Archives: Digital

Watch these mutations in the digital marketing space

Retailers adopt adtech, brands become publishers, data and AI are everywhere. The advertising industry is changing. Chris Wood on February 11, 2022 Good morning, Marketers, the advertising landscape is getting mythical. What I mean is that the standard creatures that used to populate advertising – publishers, brands, ad tech partners – are morphing into elaborate … Continue reading Watch these mutations in the digital marketing space →

How marketers can prioritize digital experiences

Digital Experience

With accelerating digital transformations, marketers need solutions to improve customer experiences. Corey Patterson on February 10, 2022 “The pandemic has made customer journeys more digital than ever before,” said Tom Bianchi, VP of marketing EMEA at Acquia, in a recent webinar. “We believe marketing technology can help improve those digital experiences – helping your brand … Continue reading How marketers can prioritize digital experiences →

How marketers are leveraging digital channels during the Super Bowl, with or without a spot during the big game

Digital Experience

There’s an entire digital ecosystem built around the Super Bowl that brands are using to build awareness and deep conversations with customers. Chris Wood on February 10, 2022 For a long time, marketers have leveraged tie-ins and other supporting initiatives around the Super Bowl, which remains one the biggest yearly events in marketing. Big spenders … Continue reading How marketers are leveraging digital channels during the Super Bowl, with or without a spot during the big game →

BNPL: Brands’ Digital Spend Surpasses Nearly $90M To Advertise Service In 2021

Branding Awareness

BNPL: Brands’ Digital Spend Surpasses Nearly $90M To Advertise Service In 2021 by Laurie Sullivan @lauriesullivan, February 2, 2022 Block, formerly known as Square, the payment service founded by Twitter co-founder Jack Dorsey, announced (February 06, 2022) that it had closed the acquisition of the buy now, pay later (BNPL) company Afterpay. It’s a service … Continue reading BNPL: Brands’ Digital Spend Surpasses Nearly $90M To Advertise Service In 2021 →

What is a digital experience platform or DXP and is it the future of content management?

Digital Experience

DXPs help marketers to deliver coherent, customized and compelling user experiences to more devices and platforms than ever before. Pamela Parker on February 1, 2022 A digital experience platform, also called a DXP, is software that enables the creation, management, delivery and optimization of digital experiences in a variety of channels and contexts. A … Continue reading What is a digital experience platform or DXP and is it the future of content management? →

Search Engine People Wins Clutch Best Digital Marketing Agency Award

Digital Marketing Intelligence

Amanda Desouza | March 4th, 2021 Digital marketing starts with a deep understanding of business needs followed by a comprehensive strategy. It’s important to work with an expert because they truly understand what goes into a successful digital marketing strategy. With that said, here at Search Engine People, we are known for our innovative digital … Continue reading Search Engine People Wins Clutch Best Digital Marketing Agency Award →

The Power of Personalization in Digital Marketing

Digital Marketing

Ruhi Van Andel | April 8th, 2021 Personalization in digital marketing is an incredible tool that’s consistently proven to improve campaign results if executed in an engaging, authentic manner. This article explores how looking at things from the customer’s perspective could be a game-changer in your digital marketing strategy. Most of us who existed in … Continue reading The Power of Personalization in Digital Marketing →

How is AI (Artificial Intelligence) Changing the Digital Marketing Game?

Artificial Intelligence

Ruhi Van Andel | April 8th, 2021 Artificial intelligence has taken the digital marketing world by storm. This post sheds light on how AI has impacted digital marketing, with the help of its prominent use cases. Artificial intelligence (AI) was just an ambiguous term in the realm of digital marketing a few years ago. Today, … Continue reading How is AI (Artificial Intelligence) Changing the Digital Marketing Game? →

How are digital agencies helping marketers transform in 2022?

Business Transformation

Partnerships and outsourcing are key priorities for agencies in stepping up their marketing technology game for clients. Chris Wood on January 21, 2022 The majority of agencies are looking to partnerships and outsourcing as ways to improve marketing technology services and capabilities, according to a new study commissioned by marketing analytics and business communications platform … Continue reading How are digital agencies helping marketers transform in 2022? →

Digital Marketing Channels to Adopt in 2022

Digital Marketing Tools

Erin Hynes January 14, 2022 In 2021, connected TV (CTV), video and audio solidified their place in multi-channel marketing strategies. Brands and agencies are now integrating these digital marketing channels into their marketing mix in order to take advantage of new opportunities for ad creativity and innovation, and so that they can efficiently and effectively … Continue reading Digital Marketing Channels to Adopt in 2022 →