Digital Travel Sales Forecast To Surpass $300B In 2024, Search A Major Ad Contributor by Laurie Sullivan @lauriesullivan, August 16, 2023 Consumers are spending, making the travel sector the fastest-growing in digital ad spend. U.S. digital travel sales is forecast to surpass $300 billion for the first time in 2024, while the travel industry drives … Continue reading Digital Travel Sales Forecast To Surpass $300B In 2024, Search A Major Ad Contributor
Trackable Digital Refunds And Payments Made Possible Through SKUx, Emplifi Partnership by Laurie Sullivan @lauriesullivan, July 18, 2023 SKUx, a payments and consumer engagement platform founded in 2018, plans to announce a partnership with Emplifi that will make it easy to send a one-to-one serialized, encoded and trackable digital payment to consumers. The instantaneous payments … Continue reading Trackable Digital Refunds And Payments Made Possible Through SKUx, Emplifi Partnership
NP Digital: 82% Of Marketers To Explore Previously Unused Paid Tactics by Laurie Sullivan @lauriesullivan, July 17, 2023 YouTube Shorts and Instagram Reels in paid campaigns, artificial intelligence (AI) for copy or creative optimization, and Google optimized targeting or audience expansion were rated the top three trends predicted to dominate paid media in the next … Continue reading NP Digital: 82% Of Marketers To Explore Previously Unused Paid Tactics
Integrations with SSPs Vistar Media and Place Exchange will give Basis users enhanced access to OOH digital media. Kim Davis on July 11, 2023 Basis Technologies, the automated digital advertising platform and provider of workflow automation and business intelligence software, has announced integrations with Vistar Media and Place Exchange to enhance its DOOH advertising capabilities. … Continue reading Basis announces integrations to boost digital out-of-home capabilities
European Union passes landmark laws to rein in big tech Daniel Cooper @danielwcooper Today, after months of negotiations and procedural hurdles, the European Union has passed a pair of landmark bills designed to rein in Big Tech’s power. The Digital Markets Act and Digital Services Act are intended to promote fairer competition, … Continue reading Tech giant ‘gatekeepers’ must comply with all of the EU’s new digital market rules
Klarna And Stellar To Develop eCommerce Tool That Bridges Physical, Digital Shopping by Colin Kirkland , July 3, 2023 Klarna, the AI-powered payments platform, and retail experience agency Stellar Global have entered an exclusive partnership to develop and launch a virtual shopping tool they hope will help brands increase ecommerce conversions while providing a new … Continue reading Klarna And Stellar To Develop eCommerce Tool That Bridges Physical, Digital Shopping
Here are three ways to approach digital experience and drive more revenue from it. Chris Wood on June 29, 2023 Purchases are won and lost each time a customer connects with your business digitally. Every organization needs to evaluate their digital experience and then act on those learnings. Here are some actions that organizations can … Continue reading How to improve digital experience to grow revenue
Selling On Amazon? NP Digital Shares Tactics To Succeed by Laurie Sullivan , Staff Writer @lauriesullivan, June 28, 2023 While economic uncertainty could keep marketers guessing as to the quantity and average order value consumers will purchase during Prime Day, David Hutchinson, vice president of marketplaces at NP Digital, details several strategies that marketers can just about … Continue reading Selling On Amazon? NP Digital Shares Tactics To Succeed
Here’s how to approach the task of improving your brand’s digital experience and driving more revenue. Chris Wood on June 26, 2023 Improving your brand’s digital experience can be a significant driver in adding and retaining customers and increasing revenue. To do that, it’s important to evaluate how customers interact with your brand and where … Continue reading 5 steps to evaluating your digital experience
By Kelvin Chan—Associated Press June 23, 2023 Twitter needs to do more work to fall in line with the European Union’s tough new digital rulebook, a top EU official said after overseeing a “stress test” of the company’s systems in Silicon Valley. European Commissioner Thierry Breton said late Thursday that he noted the “strong commitment of … Continue reading Elon Musk’s Twitter has work to do if it wants to comply with the EU’s tough new digital rules
