Tag Archives: Differentiation

How to Make the Competitive Landscape Uneven with Creative Business Differentiation

John Hodge — November 7, 2017 Follow @johnahodge — November 7, 2017 Pexels Business differentiation is the act of a business positioning itself to stand out from other businesses. This could be highlighting service offerings or maybe the execution of those service offerings. Now, those two examples aren’t an exhaustive list of what can be … Continue reading How to Make the Competitive Landscape Uneven with Creative Business Differentiation

Avoiding Insanity with Product Differentiation

by Mediafly June 29, 2016June 29, 2016 Albert Einstein may or may not have made the famous statement about the definition of insanity being “doing the same thing over and over and expecting different results.” But wherever that saying originated, there’s plenty of truth in it, and it’s used by countless individuals and organizations as … Continue reading Avoiding Insanity with Product Differentiation

Google Mobilegeddon – The Phone and Desktop Search Ranking Differentiation

by Govind Agarwal April 25, 2016 Follow @submitedgeApril 25, 2016 Ever since its inception in 1998, Google was seen as a pioneer in search. It was however un-assumedly thought of as something that would be consistent across platforms. Consistency was thought to prevail all across and would never dub down. This assumption of a static … Continue reading Google Mobilegeddon – The Phone and Desktop Search Ranking Differentiation

Differentiation Strategy: Standing Out Among The Competition

by Missi Freimark February 5, 2016February 5, 2016 Whether you are just starting your company, or reviving the brand, you should be considering how your brand can stand out from the crowd. In other words, how you are different (and better!) from the competition. A well thought out differentiation strategy will help your firm and … Continue reading Differentiation Strategy: Standing Out Among The Competition

Differentiation, Dissimilarity, Disruption

Dave BrockAugust 25, 2015 Recently, I was being interviewed on value creation and differentiation. I was asked the question, “What’s the difference between differentiation and dissimilarity?” The question caused me to pause for a moment. Frankly, I hadn’t thought about it before, but the more I thought, it’s an important distinction for sales people and … Continue reading Differentiation, Dissimilarity, Disruption