Three marketers tell us what new trends and tools they’re seeing in actual use this year, compared to last. Barry Levine on November 16, 2015 Like parents with young children, marketers with marketing technology can see a new level of maturity in each new holiday season. As we enter this year’s holidays, I checked with … Continue reading Here’s How Marketing Tech Is Different This Holiday Season
Annetta PowellOctober 9, 2015 There are various types of goals that can help you become successful. This may seem surprising to most who only view goals as a general aim. Many of us just set general goals. This is also the reason why most of us are doomed to fail. If we only knew the … Continue reading The Different Types of Goals and How These Can Help You Succeed
Tanner HackneyAugust 5, 2015 With the amount of acronyms being thrown around in the online advertising world, things can get a little fuzzy. PPC, SEO, SEM, CTR, CTA – what does it all mean? This time around we’re going to focus on SEM and its two main components: SEO and PPC. There’s a big difference … Continue reading How SEM and PPC Are Different, and Why It’s Important
Carly MurphyJune 30, 2015 It doesn’t matter if you’re just starting your first blog or are a veteran blogger, there will come a time where you will have writers block. It could be because it’s Friday afternoon and your brain has already started the weekend, or, it could be that you can’t figure out what … Continue reading 9 Different Blog Post Types and How to Use Them
Mars DorianJune 26, 2015 I recently read a revealing interview with Netflix’s CEO in Der Spiegel, one of Germany’s biggest news magazines. The CEO said he was proud of the global success of their in-house productions like House of Cards and Orange is the New Black. The journalist asked whether people from all around the … Continue reading Should You Create Different Social Media Posts for International Clients?
Tess KennedyJune 26, 2015 When we talk to companies about online marketing, some will inevitably ask, “Why do I need a blog?” Because we say that a blog is a great place to answer specific questions that your buyers might have, it’s easy to confuse a blog with an FAQ page. Both answer questions, but … Continue reading How is a Blog Different Than an FAQ Page?
Richard ShapiroApril 13, 2015 Many marketers spend too much time trying to figure out the nuances of how to sell or service various age groups, the Greatest Generation, Baby Boomers, etc. I think it’s a waste of time. The newest generation, defined as anyone born after 2004, is even yet to be named. However, scholars … Continue reading Should Service Delivery for Millennials Be Different?
Amy CowenApril 4, 2015 From country to country, the etiquette that is appropriate for emails can vary widely. In certain countries, email correspondence is expected to be highly formal, much like a written business letter. Alternately, in other countries it is expected that emails contain more of a friendly conversation, as if you were catching … Continue reading Email Etiquette in Different Countries [Infographic]
Richard Whitman, (March 18, 2015) So an SEO firm puts out a press release about how it’s going full-service and in an effort to differentiate, it reads: “One difference between Sticky Web’s solutions and those available from other digital marketing agencies is the organization’s willingness to work with clients to understand each step of the … Continue reading No, Seriously! This Agency Really Is Different From Every Other Agency!
William YatesMarch 16, 2015 A few years back, when Google ceased using meta-tag based key words as website page ranking metrics, many organisations turned to alternatives such as link building as an optimisation methodology. The issue with key words is that they could be amassed, analysed and scattered around a website like confetti, bringing no … Continue reading Key Search Terms and SEO: Think Different and Survive
