Miranda PaquetFebruary 13, 2015 Have you ever come across a business that really seems to understand you? They not only have the products or services you’re looking for, but they also have something else that makes you walk away feeling like, “Wow! This business really gets me.” This is an example of a WOW! moment … Continue reading How To Market With A Personal Touch (Even When You’re Speaking To Different Audiences)
by Brian Farrell February 3rd, 2015 Brian Farrell Brian Farrell is sales leader, author and social seller. He’s also the founder of FIND the CLIENT – a sales consulting organization providing interim sales leadership as well as training, recruitment & sales coaching for B2B sales organizations. One of the foundational copywriting strategies is to … Continue reading How To Tailor Copy To Customers In Different Stages Of The Buying Cycle
Kelsey Johnson November 23, 2014 Your grandmother and your teenage nephew have one important thing in common when it comes to social media: They both want share content that portrays them as a good friend. Identity—those parts of ourselves that determine how we act in the workplace, with our friends, with our families, and online—plays … Continue reading How to Target Different Generations by Identity on Social Media
By Rachel Foster, Published October 8, 2014 According to new research by the Content Marketing Institute and MarketingProfs, B2B marketers create content for an average of four audiences. The 2015 B2B Content Marketing: Benchmarks, Budgets and Trends – North America report also states that B2B marketers use an average of 13 different content marketing … Continue reading 5 Keys to Creating B2B Content That Engages Different Verticals
