Kristen McCormick January 14, 2022 Things that can be hard: 1. Dubstep dancing2. Google Ads3. Saying no to free stuff And as such, I’ve rounded up 10 free tools to help you succeed with Google Ads—from ad creation, account structure, and audits to RSAs, reporting, and ROI. And if you think I forgot about dubstep … Continue reading 10 Free Google Ads Tools You Didn’t Know About (But Should)
It Didn’t Disrupt MobilityWorks Campaigns After Data Axle Gobbled Up Exact Data by Laurie Sullivan @lauriesullivan, August 20, 2021 Disruption often comes with mergers and acquisitions, at least temporarily, but not for Data Axle USA, which announced it acquired Exact Data earlier this month. Chris Paczak, CMO at MobilityWorks, a large retailer of wheelchair-accessible vehicles with … Continue reading It Didn’t Disrupt Mobility Works Campaigns After Data Axle Gobbled Up Exact Data
Steve DiGioia — May 8, 2019 Follow @stevedigioia — May 8, 2019 …Clint Eastwood’s quote is appropriate for many of today’s challenges. Have you ever wondered why the “old guy” down the block always seems to be so cranky? It’s because he’s tired of dealing with the day-to-day nonsense of lazy people, rude customers, ineptitude, … Continue reading I Tried Being Reasonable But I Didn’t Like It
Chris O’Keeffe — February 22, 2019 — February 22, 2019 “Up, up. Down, down. Left, right. Left, right. B, A. Start.” Anyone recognize that? It’s the legendary cheat code that most famously appeared in the Nintendo hit video game from the 1980s, Contra. If a player worked their fingers as such across their controller while … Continue reading 4 Times Marketing Cheaters Didn’t Prosper
Brian Devane — July 16, 2018 — July 16, 2018 rawpixel / Pixabay Job seekers are often left wondering why they weren’t chosen for a job. They are left in limbo because more often than not employers won’t share much feedback if any. Employers are worried that if they are too specific it may lead … Continue reading How to Ask: ‘Why Didn’t I Get the Job?’
Is Facebook in serious trouble with advertisers over data practices revealed in the Cambridge Analytica scandal? Contributor Nate Elliott expects the controversy to eventually blow over. Nate Elliott on March 27, 2018 Advertisers are threatening to leave Facebook because of the Cambridge Analytica scandal. But nothing makes advertisers stop buying successful ads. As long … Continue reading Advertisers didn’t leave YouTube, and they won’t leave Facebook
Maren Hogan — February 7, 2018 Follow @marenhogan — February 7, 2018 Last week, I wrote about lame job recruitment and how marketing for those less than glamorous roles can seem impossible. There are many ways to attract the right person to your hard to fill jobs (have you tried building candidate personas yet?), but … Continue reading 50 Great Employee Benefits You Didn’t Know You’re Offering
Columnist Kevin Rowe points out some handy reports available in Ahrefs for helping to inform your link building, SEO and content strategy. Why not check them out? Kevin Rowe on January 16, 2018 Author’s note: Besides being a customer of Ahrefs, I have no affiliation with the tool, and this is not a paid … Continue reading 4 reports you can pull from Ahrefs that you didn’t know existed
Liz Bardetti — January 5, 2018 — January 5, 2018 Today’s workforce is one of the smartest and most self-aware in decades. How they acquire job satisfaction has quickly evolved. What used to drive employee retention were things like salary, benefits, job security, and while those things are still extremely important, employees today are looking … Continue reading 10 Powerful Things You Didn’t Know About Employee Volunteering
The Video Digital Strategy That Didn’t Work In 2017, And The Ones That Did by Laurie Sullivan @lauriesullivan, December 28, 2017 Social influencers sent search traffic to brand sites, new holidays were created to bring attention to marketplaces, brands and products, and long-tail keywords were bought up by some to take advantage of an old, … Continue reading The Video Digital Strategy That Didn’t Work In 2017, And The Ones That Did
