Online Shoppers Turning To Voice Devices by Chuck Martin , April 20, 2018 Online shoppers are using voice devices before, during and after they make a purchase, according to a new survey. Digital voice device ownership has increased 42% over the last six months, which has seen a 41% increase in using the devices to … Continue reading Online Shoppers Turning To Voice Devices
Voice Assistant Device Owners Likely To Buy More Connected Devices by Chase Martin , July 12, 2017 Consumers with a voice assistant device at home may not turn back after owning the device. More than half of them also say they are much more likely to buy a connected device in the future because of … Continue reading Voice Assistant Device Owners Likely To Buy More Connected Devices
As the number of gadgets in each household proliferates, contributor Asa Whillock discusses the benefits of marketing to people rather than devices. Asa Whillock on February 8, 2017 The rise in the number of devices used by individuals has created new challenges — as well as opportunities — for marketers wanting to target their … Continue reading Devices don’t buy products; people do
by Harvey Chipkin, Columnist, December 19, 2016 When two people visit Amazon’s website, they get two different experiences based on their past histories with the retailer. This “Amazon effect” has changed consumer expectations, and puts pressure on travel suppliers to deliver personalization and relevance at every touchpoint. Imagine the following examples: A traveler is on … Continue reading One Person, Multiple Devices And Channels
by Aaron Baar, Staff Writer, November 1, 2016 For all the attention we give mobile in this age of do anything, anywhere, anytime, we sometimes forget that the device in our hand is — in addition to being a Web browser, game center, social network checker and e-mail device — also a telephone. While search … Continue reading Reminder: Mobile Devices Can Call, Too
The proliferation of consumer devices means marketers must find ways to account for an ever more complex buyer journey. Columnist Josh Manion details the steps along the road to gaining a true picture of you customer. Josh Manion on October 27, 2016 With the holidays rapidly approaching, marketers are busy finalizing plans to engage … Continue reading Does your marketing suffer from memory loss when customers switch devices?
by Ray Schultz, Columnist, October 24, 2016 Marketers are hung up on cross-channel attribution. But they should be thinking about cross-device attribution. That’s the view at Zaius, a B2C solutions provider. For insights into getting one view of the customer, and on how to align metrics with business goals, we spoke with Eric Keating, vice … Continue reading Channels Or Devices? Across The Attribution Divide
When adapting your pages for mobile devices, you need to consider the mobile user’s mindset. Columnist Abraham Nord shares tips for increasing mobile engagement and conversions. Abraham Nord on August 12, 2016 As mobile device usage continues to grow, it is important to fully optimize landing pages and capture leads from this audience if … Continue reading 7 tips to generate more leads on mobile devices
Amazon Echo sold massively, and according to the company, there was one v-commerce purchase per second. Greg Sterling on July 13, 2016 Amazon reported earlier this morning that the second Prime Day was its biggest sales day ever. Despite some well-documented issues, sales were 60 percent higher than in 2015, which included large sales of … Continue reading Prime Day the “biggest day ever” for Amazon and its Alexa devices
More complex, omnichannel shopping behavior in evidence over the weekend. Greg Sterling on November 30, 2015 Black Friday ain’t what it used to be. The cultural ritual (if I can call it that) appears to have lost some of its mojo, as many retailers, seeking attention and competitive advantage, make Black Friday-style deals available before … Continue reading Black Friday Weekend: E-Commerce Thinned Crowds, Mobile Devices Drove Traffic
