With consumers using a plethora of devices to research and make purchases, columnist Soo Jin Oh believes getting a handle on mobile intent is crucial for marketers. Soo Jin Oh on February 26, 2015 Nearly every marketer can benefit from data that helps pinpoint key moments in a customer’s journey. This data can come in … Continue reading Understanding User Intent Differences Across Devices To Supercharge Your Marketing
Two-thirds of email being read (or not) on smartphones and tablets. Greg Sterling on January 28, 2015 According to the latest US Consumer Device Preference Report from MovableInk, mobile email opens surged to an all-time high in Q4. The report says that 66 percent of all email in the US is now opened/read on smartphones … Continue reading Majority Of Emails Opened On Apple Devices, Android Users Pay More Attention
by Laurie Sullivan, November 12, 2014 Search engine optimization professionals need to start thinking about how search technology will navigate devices linked into the Internet of Things. It’s not easy when for the past 20 years professionals have focused solely on pages and advertising serving up on engines and Web sites. The future of search … Continue reading IoT Calling On Search Engine Optimizers To Optimize Smart Devices
