Tag Archives: Details

InMobi’s Appsumer Details Publishers’ And Advertisers’ Challenges With Apple ATT

InMobi’s Appsumer Details Publishers’ And Advertisers’ Challenges With Apple ATT by Laurie Sullivan @lauriesullivan, April 22, 2022 Appsumer, an InMobi company that provides automated reporting to performance marketing teams, released data this week that analyzes the impact of Apple’s App Tracking Transparency (ATT) on larger and smaller advertisers. This report takes a close look at … Continue reading InMobi’s Appsumer Details Publishers’ And Advertisers’ Challenges With Apple ATT →

Visably Details How To Measure Brand Performance In Search With These Metrics

Branding Engagement

Visably Details How To Measure Brand Performance In Search With These Metrics by Laurie Sullivan , Staff Writer @lauriesullivan, March 18, 2022 Customers are more likely to learn about and make a purchase decision about a brand on a third-party website. How do you measure not the website, but a brand’s performance in search? Visably, a … Continue reading Visably Details How To Measure Brand Performance In Search With These Metrics →

Google Details New Gaming Ad Options, Attribution Tools For Google Ads, AdMob

Games Business

Google Details New Gaming Ad Options, Attribution Tools by Laurie Sullivan @lauriesullivan, March 15, 2022 Google detailed several new ad options for Google Ads and AdMob during the Google for Games Developer Summit 2022 on Tuesday. The latest features aim to help developers and brands reach more players and increase app revenue. Players spent more … Continue reading Google Details New Gaming Ad Options, Attribution Tools For Google Ads, AdMob →

Facebook shows users more details about data used to target ads

Facebook Tools

Users will now be able to see the interests and categories used to target them and where the information came from. Amy Gesenhues on July 11, 2019 at 1:23 pm Facebook is introducing new details to its “Why I’m seeing this ad” feature for users. It now shows the interests and categories used to target … Continue reading Facebook shows users more details about data used to target ads →

Google shares details on how first price auctions in Google Ad Manager will work

Google Advertisement

Says it is working with partners and still plans to complete the transition to first price for Google Ad Manager this year. Ginny Marvin on May 10, 2019 In March, Google announced it will shift to first price auctions for Google Ad Manager, its ad server and publisher exchange, by year end. On Friday, it … Continue reading Google shares details on how first price auctions in Google Ad Manager will work →

4 Essential Details That Make Your Job Listing Stand Out

Job Search

Michelle Delgado — October 29, 2018 Follow @clutch_co — October 29, 2018 Recruiters and companies everywhere are noticing that it’s harder to fill open positions these days. The job market currently favors job seekers, forcing companies to refine and improve the processes they use to hire new employees. But before the hiring process even begins, … Continue reading 4 Essential Details That Make Your Job Listing Stand Out →

Beat high-cost paid search clicks by sweating the details

Search Trends

Paid search can be difficult in competitive industries where CPCs are higher than average, but columnist Pauline Jakober believes it’s still possible to succeed with the right tactics. Pauline Jakober on October 3, 2017 In some industries and sectors, the per-click cost of search keywords is notoriously expensive — so expensive, in fact, that … Continue reading Beat high-cost paid search clicks by sweating the details →

Personal Details Better Left Off of Your Resume

Career Resume

Amanda Clark — October 2, 2017 Follow @GrammarChicInc — October 2, 2017 OpenClipart-Vectors / Pixabay Yes, your resume is a personal document because it is all about you and what you have done, but you don’t want to make it too personal. There are some details that are better left off to help protect yourself … Continue reading Personal Details Better Left Off of Your Resume →

Study Details Why Links Remain A Powerful Ranking Factor In Search Engine Queries

SEO Link Building

Study Details Why Links Remain A Powerful Ranking Factor In Search Engine Queries by Laurie Sullivan , Staff Writer @lauriesullivan, September 13, 2017 Stone Temple Consulting has updated a longstanding study on website ranking factors for search engines. The latest update is intended to determine whether there has been a decline in the importance of … Continue reading Study Details Why Links Remain A Powerful Ranking Factor In Search Engine Queries →

5 Details to Add to Your 2017 Small Business Marketing Plan

Business Planning

Jessica Thiefels — April 5, 2017 — April 5, 2017 It’s nearly impossible to keep up with new marketing trends these days—much less have the resources and time to build them into your marketing plan and execute on a small business budget. This year, instead of trying to do it all, choose just a few … Continue reading 5 Details to Add to Your 2017 Small Business Marketing Plan →