Tag Archives: Details

TikTok’s Offer To Share Algorithm Details Could Set Precedent For Adland

TikTok Marketing

TikTok’s Offer To Share Algorithm Details Could Set Precedent For Adland by Laurie Sullivan  @lauriesullivan, January 16, 2023 TikTok reportedly revealed to Washington lawmakers and civil-society organizations details of a $1.5 billion plan to reorganize the company’s U.S. operations. The hope is that the reorganization and increased oversight of its content-recommendation algorithms will convince Washington … Continue reading TikTok’s Offer To Share Algorithm Details Could Set Precedent For Adland →

Biden administration reveals details of its $50 billion chip investment plan

Politics By Technology

President Biden signs CHIPS Act to boost semiconductor production The measure sets aside $52 billion for domestic chipmakers. I. Bonifacic @igorbonifacic   Elizabeth Frantz / reuters Following successful votes in the Senate and House of Representatives, President Joe Biden has signed the CHIPS and Science Act into law. The $280 billion measure will provide significant … Continue reading Biden administration reveals details of its $50 billion chip investment plan →

Meta Details Stringent Ad Guidelines For 2022 Midterm Elections

Meta-Facebook

Meta Details Stringent Ad Guidelines For 2022 Midterm Elections by Laurie Sullivan  @lauriesullivan, August 16, 2022 One of the most high-profile U.S. primaries took place in Wyoming on Tuesday. GOP Rep. Liz Cheney voted this morning, not at her hometown polling place of Wilson, but a couple of miles away at the Teton County Library … Continue reading Meta Details Stringent Ad Guidelines For 2022 Midterm Elections →

Google Details Media Buys For Apple ‘Get The Message’ Campaign

Google Marketing Tools

Google Details Media Buys For Apple ‘Get The Message’ Campaign by Laurie Sullivan , Staff Writer @lauriesullivan, August 11, 2022 Google has expanded on the details of its Get The Message campaign targeted at Apple that launched earlier this week. It addresses the green and blue bubbles problem in text messages as well as other common … Continue reading Google Details Media Buys For Apple ‘Get The Message’ Campaign →

InMobi’s Appsumer Details Publishers’ And Advertisers’ Challenges With Apple ATT

Apple Advertisement

InMobi’s Appsumer Details Publishers’ And Advertisers’ Challenges With Apple ATT by Laurie Sullivan  @lauriesullivan, April 22, 2022 Appsumer, an InMobi company that provides automated reporting to performance marketing teams, released data this week that analyzes the impact of Apple’s App Tracking Transparency (ATT) on larger and smaller advertisers. This report takes a close look at … Continue reading InMobi’s Appsumer Details Publishers’ And Advertisers’ Challenges With Apple ATT →

Visably Details How To Measure Brand Performance In Search With These Metrics

Branding Engagement

Visably Details How To Measure Brand Performance In Search With These Metrics by Laurie Sullivan , Staff Writer @lauriesullivan, March 18, 2022 Customers are more likely to learn about and make a purchase decision about a brand on a third-party website. How do you measure not the website, but a brand’s performance in search? Visably, a … Continue reading Visably Details How To Measure Brand Performance In Search With These Metrics →

Google Details New Gaming Ad Options, Attribution Tools For Google Ads, AdMob

Games Business

Google Details New Gaming Ad Options, Attribution Tools by Laurie Sullivan  @lauriesullivan, March 15, 2022 Google detailed several new ad options for Google Ads and AdMob during the Google for Games Developer Summit 2022 on Tuesday. The latest features aim to help developers and brands reach more players and increase app revenue. Players spent more … Continue reading Google Details New Gaming Ad Options, Attribution Tools For Google Ads, AdMob →

Google shares details on how first price auctions in Google Ad Manager will work

Google Advertisement

Says it is working with partners and still plans to complete the transition to first price for Google Ad Manager this year. Ginny Marvin on May 10, 2019 In March, Google announced it will shift to first price auctions for Google Ad Manager, its ad server and publisher exchange, by year end. On Friday, it … Continue reading Google shares details on how first price auctions in Google Ad Manager will work →

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