Marketing’s next era is revenue-driven. Here’s how to design a GTM model that aligns stakeholders, accelerates pipeline and proves ARR impact. Loren Shumate on September 11, 2025 Marketing has long been measured by the marketing-qualified lead (MQL). Entire budgets, campaigns and reporting cadences built around producing as many as possible, with targets backed into … Continue reading Designing the GTM model for marketing’s revenue era
In a new study, researchers found that ChatGPT creates websites full of deceptive patterns. BY Chris Stokel-Walker Generative AI is increasingly being used in all aspects of design, from graphic design to web design. OpenAI’s own research suggests humans believe web and digital interface designers are “100% exposed” to their jobs being automated by ChatGPT. And … Continue reading ChatGPT was tasked with designing a website. The result was as manipulative as you’d expect
By Liz Stinson The office has become a place of contentious experimentation. It’s never been harder to know what the office means to workers today, and what it might mean in the future. Companies’ return-to-office mandates have created rifts between employers and employees, who are often at odds when it comes to where the … Continue reading RTO in 2024: Fast Company’s 8-point guide for designing an office your workers actually want to return to
Marketing leaders must think about how to future-proof their teams, and it’s not just about AI. Ruben Ugarte on May 5, 2023 Marketing just can’t catch a break. Budget cuts, data privacy changes, new hot channels like TikTok (which might disappear overnight) and now generative AI. Marketing is never dull. You never know what is … Continue reading Designing the marketing team of the future
By Kevin Grady March 14, 2022 The media landscape is evolving. That Jetsons future we were promised? It’s finally taking shape, sans maybe the flying cars. But even they’re in development. Digital billboards and moving online interfaces are becoming ubiquitous, as are a myriad of voice technology applications. Animated album covers on streaming platforms … Continue reading Why your brand should think less about designing a logo, and more about designing a sound
By Johannes Novy February 16, 2022 How can a city be socially just, environmentally sustainable and economically robust? And what role can urban industry play? These questions underpin IBA27, an ambitious international building exhibition to be held in the Stuttgart region of Germany in 2027. Ahead of that final showcase stage, designers from … Continue reading The secret to designing a ‘productive city’
Justin Wong September 2, 2021 Facebook ads are a great way to attract new customers to your business and stay fresh in the minds of people who already know your brand. But in a time where everyone is fighting for customers’ attention, you need to make sure your ad creative will make them stop scrolling … Continue reading Quick Guide: Designing Facebook Ads
Designing Digital Content With Inclusivity In Mind by Anne Norman , July 1, 2021 Even if you design your site to perfection, your experience could make someone with a disability feel unwelcome. If that gave you pause to consider how accessible your own digital content is, the likely answer is “Not enough.” The Centers for … Continue reading Designing Digital Content With Inclusivity In Mind
Barasha Medhi September 15, 2020 Implementing the right corporate wellness plan is an important pre-requisite that’ll hugely impact the overall wellness of your company. The right wellness plan will boost long term health by improving employee morale, productivity, and performance. Meanwhile, a subpar health plan will inspire false hope for the short term but fail … Continue reading 7 Tips For Designing a Successful Corporate Wellness Plan
Brian Meert August 31, 2020 Video has become the premier way to engage potential customers online, squeezing a ton of information into one minute (or less) and conveying more about your brand than you could with any other type of creative content. While video marketing is undeniably compelling, as more marketers catch on to the … Continue reading 7 Tips for Designing Engaging Facebook Video Ads
