Chris SheehyOctober 17, 2015 We meet a good amount of business owners each month who are looking to improve their online visibility and search engine rankings. Considering there’s no shortage of SEO and marketing advice floating around on the internet, it completely blows my mind that the majority of business websites we see don’t have … Continue reading Top 6 1/2 Website Design Mistakes That Kill Rankings
Corey McCarrenOctober 14, 2015 Hiring a digital agency isn’t easy, and there are many potential pitfalls to look out for. My past as an in-house marketer for small businesses and startups means that I have extensive experience in the area of unmet expectations by digital agencies. Fixing HTML and CSS myself after an agency failed … Continue reading 6 Tips for Hiring a Great Web Design Agency
Annie BustosOctober 12, 2015 What is the overall goal of your web design strategy? It isn’t just to have a pretty site or to give a web designer a great addition to their portfolio. So what’s it all about then? Well it should be about more than just aesthetics. The main goal of your website should be to increase revenue … Continue reading 3 Web Design Best Practices to Improve Conversion Rates
Zaid AmmariOctober 10, 2015 Generating a large number of conversions from a PPC landing page doesn’t happen overnight and all ppc experts agree. There are specific elements that turn curious visitors into loyal customers and many mistakes that turn them away just as quickly. A landing page that converts and reduces your cost-per-click, requires a … Continue reading 6 Landing Page Design Trends That Will Help Increase Your PPC Conversions
Idan CarmeliOctober 1, 2015 Email marketing is at the heart of B2B marketing. It’s our bread & butter, the Laurel in our Hardey, the red blood cells that deliver oxygen from our demand gen lungs to th… sorry, I got carried away. Anyway, we B2B marketers love emails, and we would like to think that … Continue reading Marketing Email Design Do’s and Don’ts
Kathleen BoothOctober 2, 2015 Remember the last time you went through a website redesign? Do you have fond memories of the process? If you’re like most people, the answer is a definitive “No!” The process of redesigning a website is complex, time-consuming, expensive and difficult. However, it’s also a necessary evil. Let your website languish and not … Continue reading Growth Driven Design vs. Traditional Web Design
By Mandy Boyle September 28th, 2015 The human brain is an incredible tool, but it can also be puzzling. For the landing page designer, the human brain presents the greatest challenge as well as the greatest ally. You might not have thought about how psychology plays into landing page design, but at the root of it, … Continue reading 3 Psychological Tools To Use In Landing Page Design
Pamela WilsonSeptember 24, 2015 It’s heartbreaking to think that people are making snap judgements about whether or not to read your emails based on a quick glance. But they are. You are, too! Here’s how we all sort through our inboxes: We choose an email message We give it a two-second glance We decide if … Continue reading 7 Design Mistakes That Make Readers Trash Your Emails
David KigerSeptember 17, 2015 The recent news of Google’s logo change made headlines, even though the move was fairly subtle — from a serif to a sans serif, a tweak of the colors and other shifts. The reason, according to Google’s official blog, was for an evolving Web world: “… We’ve taken the Google logo … Continue reading How a Small Business can Design an Effective Logo
Debra MurphySeptember 12, 2015 Your website is the central focal point of your online marketing. Cure these website design mistakes that prevent visitors from connecting with your brand. Your website is the virtual front door to your business and an integral part of your inbound marketing strategy. In many cases, it is the first experience … Continue reading Top Website Design Mistakes Small Business Owners Make
