Kristin Hicks — February 28, 2017 — February 28, 2017 Different pages on your website have different purposes and goals. Your homepage should provide a clear picture of what your business is and does. Your about page is an opportunity to personalize your brand and build trust. Landing pages are designed to do one thing: … Continue reading How to Design a Landing Page That Converts
Nicola Faulkner — February 25, 2017 — February 25, 2017 Can you believe Easter is only seven weeks away? Now is the time to start pulling your email campaigns together, especially if you want to fulfil bookings and maximise revenue over the busy school holiday and bank holiday weekend. Don’t leave the creation of your … Continue reading Easter Themed Emails for Design Inspiration
By Larry Alton February 24th, 2017 Over the past decade, there’s been a swift surge in the volume of data businesses have available at their disposal – specifically when it comes to website analytics and SEO. While this is good news, the fact remains that raw data without any ability to synthesize and interpret is … Continue reading How to Design Dashboards That Make Sense
Jon-Mikel Bailey — February 24, 2017 Follow @jonmikelbailey— February 24, 2017 In the first video of this ongoing series, we break down the basics of Responsive Web Design. At the end of this video, you should have a good understanding of this concept and how to best use responsive web design in your digital marketing … Continue reading What Is Responsive Design? [Video]
Taylor Eben — February 13, 2017 Follow @tailseben— February 13, 2017 What’s the first thing you do after stumbling upon an atrocious website? If you’re like me, you leave. No one wants to spend time on a complicated website with garish design and crummy UX. A website or landing page is a highly visual medium. … Continue reading 7 Design Techniques to Boost Site & Landing Page Conversion
Kevin George — February 13, 2017 Follow @imkevin_monk— February 13, 2017 In a place far far far away, there was an email marketer charting out his marketing strategy. He identified his target audience, chartered his lead generating process, prepared incentives and set up his marketing and automation email processes. His emails have been freshly off … Continue reading Avoid the (Spam) Trap! Things to Look at in Email Design and Coding
Cem Akbulut — February 11, 2017 — February 11, 2017 Today we’re gonna analyze top 7 trends in web design. Understanding and utilizing trends is critical for any creative professional or entrepreneur. What else is waiting for us in web design in 2017? Check out the rest of my predictions. 1. Card Design Source: Behance … Continue reading 7 Web Design Trends in 2017
Improved efficiencies in marketing and design are rooted in understanding human behavior and motivation, say marketer-scientist contributors Caitlin Pequignot and Tommy Hung. Caitlin Pequignot & Tommy Hung on February 9, 2017 Since the dawn of design and marketing, people have used their understanding of human motivations and behavior to design products and experiences. They’ve … Continue reading The brainpower boost: How neuroscience nurtures marketing and design potential
Nate Dame — February 7, 2017 Follow @seonate— February 7, 2017 An effective site menu structure is one of the most important elements of a website. It guides users through the brand experience and allows search engine crawlers to discover and prioritize site content. An effective site menu structure can increase leads, conversions, and search … Continue reading 4 Secrets to Website Navigation Design with SEO Power
Seth Waltemyer — January 31, 2017 — January 31, 2017 When you need to design an email campaign, what’s your first step? Answering that question will be a little different for every designer or company, and it depends on the size of your team, your resources, and what you’re looking to accomplish. An organization with … Continue reading Email Design Tips: How to Get Started with Email Templates
