Tag Archives: department

Marketing technology needs its own department & budget to be effective, says LogMeIn’s head of martech

Justin Sharaf, director of marketing technology for LogMeIn, will be a part of the ‘A CMO, CIO, and CMTO Walk into a Bar: Who Orders, Who Drinks, and Who Pays?’ panel at MarTech Boston. Amy Gesenhues on September 20, 2017 Earlier this year, when LogMeIn was going through a merger and reorganization, the company … Continue reading Marketing technology needs its own department & budget to be effective, says LogMeIn’s head of martech →

CMOs In Pajamas: Could You Lead a Marketing Department Remotely?

Work Environment

Mark Miller — February 9, 2017 Follow @MMtwopointfive— February 9, 2017 Find a job you’re excited to come to every day. Technology and the nature of modern business are rapidly expanding the traditional workplace far beyond cubicles and office buildings. Remote marketing staffing and team members that contribute their productivity and expertise away from a … Continue reading CMOs In Pajamas: Could You Lead a Marketing Department Remotely? →

Forget who’s leaving. How about who’s staying? How to evolve your agency creative department

Effective Hiring

How do you get your agency to break out of established norms and transform the craft of creative at your workplace? Columnist Allison Kent-Smith has tips for how to modernize your creative department. Allison Kent-Smith on September 12, 2016 There has been a lot of chatter about talent leaving the industry of advertising, particularly creative. … Continue reading Forget who’s leaving. How about who’s staying? How to evolve your agency creative department →

What to Tell Your Legal Department About the Risks of Social Media

Social Media Risks

by Mike Moran March 26, 2016 Follow @MikeMoranMarch 26, 2016 This is an old topic–it predates even the term social media. I remember being asked about what to say to lawyers years ago about the “risks of blogging.” But apparently, it’s a topic that has legs, because someone recently asked me this very same question … Continue reading What to Tell Your Legal Department About the Risks of Social Media →

Why Every Marketing Department Needs A Data Scientist

Marketing Strategy

As innovative technologies transform marketing, don’t let your company get left behind. Columnist Benjamin Spiegel explains why data scientists are a critical component of every marketing team. Benjamin Spiegel on October 22, 2015 Back in the “old days” (not so very long ago), if a junior marketer had a question, he or she would seek … Continue reading Why Every Marketing Department Needs A Data Scientist →

A Blog About Blogging…From The Department Of Redundancy Department

Content Marketing, Trends

Brian BasilicoJanuary 7, 2015 Bloggers Who Blog… Are Blogging For Bloggers How many bodybuilders does it take to screw in a light bulb? Three; one to screw in the light bulb and two to say, “Dewd, you’re HUGE!” That’s how a lot of people look at bloggers and blogging, however that is truly not the … Continue reading A Blog About Blogging…From The Department Of Redundancy Department →

Knowing When to Outsource Your Customer Service Department

Customer Relationship Managemnet

Gabriel Bristol November 18, 2014 New entrepreneurs very often have to wear many hats. They may be the person unlocking the office and making coffee in the morning, holding important sales and marketing meetings in the afternoon and then sweeping the floors in the evening. For many entrepreneurs they become so accustomed to being all … Continue reading Knowing When to Outsource Your Customer Service Department →

How To Structure Your B2B Marketing Department When Your Digital Budget Increases

B2B

By Lydia Vogtner, Published November 2, 2014 When your digital budget increases, some questions may cross your mind: Who’s going to do all the work? What skills do we need to hire and where will we find the right people? Exactly. I get a lot of response and questions as it relates to real-life and what-if … Continue reading How To Structure Your B2B Marketing Department When Your Digital Budget Increases →