Tag Archives: Demands

When martech requires a sprint — and when it demands a marathon

Not all progress starts with action. Three ways martech leaders can reset priorities, reduce friction and move forward with intention. By Alicia Arnold   January 16, 2026   In martech, momentum is often mistaken for progress. That pause feels especially welcome in this space. With all the disruption and change, it can help to take … Continue reading When martech requires a sprint — and when it demands a marathon

Salesforce says social engineering to blame for breaches leading to ransom demands

Salesforce said its platform wasn’t compromised, but that’s little consolation to the companies and consumers potentially impacted. Mike Pastore on October 6, 2025       Hackers claiming to have accessed and stolen nearly 1 billion Salesforce records set up a site on the dark web late last week, demanding a ransom from 39 companies and Salesforce … Continue reading Salesforce says social engineering to blame for breaches leading to ransom demands

India demands $12B from online gaming firms, cites tax evasion

India demands $12B from online gaming firms, cites tax evasion Radek Zielinski / Oct 25, 2023   In a massive crackdown, Indian tax authorities have issued notices to numerous online gaming companies demanding approximately 1 trillion rupees ($ 12.03 billion) in taxes that the companies allegedly evaded over the years, a senior government official revealed … Continue reading India demands $12B from online gaming firms, cites tax evasion

7 Tips for Improving Your Ecommerce Business to Meet Your Newest Demands

Lexie Lu September 14, 2020 Statistics from eMarketer project that ecommerce sales in the United States will exceed $ 1 trillion by 2024, representing 18.1 percent of total retail sales in the country by that time. Perhaps you’ve noticed an uptick in your business too, or you anticipate one happening soon. Here are seven tips … Continue reading 7 Tips for Improving Your Ecommerce Business to Meet Your Newest Demands

Why hyper-personalization demands a fair value exchange

Brands need to respond not only through the creation of tailored deliverables, but through accountability for how they choose to earn and cultivate consumer trust. Greg Heist on March 10, 2020 Retailers today face an interesting challenge, and competitive opportunity brought on by the growing customer demand for personalized products, recommendations and experiences. To successfully … Continue reading Why hyper-personalization demands a fair value exchange

Flexible Leadership: Responding to Changing Demands

Rick Lepsinger — January 10, 2018 Follow @onpoint_llc — January 10, 2018 Stock photo The ability to manage change effectively is one of the five critical factors needed for effective execution. Yet, many organizations struggle with change management. In OnPoint Consulting’s annual Execution Gap Survey of 935 leaders in various organizations, it was found that … Continue reading Flexible Leadership: Responding to Changing Demands

Having Trouble Keeping Up With Social Content Demands?

by Alex Ditty Follow @seenmomentSeptember 6, 2016 You’re Not Alone. Influencers May Your Silver Bullet. Marketers today have a lot on their plates. They face an ever-growing landscape of channels to connect with their community and each channel poses it’s own content demands. Plus there’s the time it takes to properly engage with audiences on … Continue reading Having Trouble Keeping Up With Social Content Demands?