Brand or demand? Why not both? Learn how integrated strategies can boost trust, drive action and maximize your marketing ROI. Brianna Miller on June 25, 2025 For B2B marketers, building lasting connections and driving real results has never been more exciting or complex. I’ve attended recent industry events, including Swaay.Health LIVE, MarTech Spring 2025 … Continue reading Are brand awareness and demand generation rivals, or the ultimate power couple?
The 2025 State of Demand Gen Report has a lot of challenges you’ve heard before. But it also offers up some potential solutions. Mike Pastore on February 12, 2025 The five biggest challenges facing demand gen marketers include personalization, budget constraints and sales-marketing alignment. That’s according to the 2025 State of Demand Gen Report … Continue reading Demand gen leaders say they struggle with the same stubborn challenges
Unlock the potential of B2B buyer groups by identifying, targeting and engaging stakeholders beyond the C-suite. Natalie Jackson on July 25, 2024 In B2B demand generation, buyer groups are more important than individual buyers. Traditionally, marketers focused on the buyer journey as if a single person handled research, evaluation and final selection. This approach … Continue reading Why buyer groups matter in B2B demand gen and how to target them
July 10, 2024 VW’s Audi factory in Brussels may close due to low demand for EVs Demand for Audi’s Q8 e-tron, launched in 2018, had dropped sharply and the carmaker was considering ending its production altogether, with one source close to the company saying this could happen in 2025. BY Reuters Volkswagen on Tuesday warned it … Continue reading VW’s Audi factory in Brussels may close due to low demand for EVs
AI Energy Demand: Google Carbon Rises Nearly 50% In 5 Years by Laurie Sullivan , Staff Writer @lauriesullivan, July 3, 2024 Pledges to reduce carbon emissions are contradictory to plans to invest in AI products. Google in 2021 shared plans to eliminate carbon emissions from its operations by 2030, but artificial intelligence (AI) infused in all … Continue reading AI Energy Demand: Google Carbon Emissions Rise Nearly 50% In 5 Years
Demand generation alone can’t drive sustainable growth. Here’s why brand marketing is key for creating demand and activating buyers. Liam Moroney on May 29, 2024 For more than a decade of my career, I held various demand generation titles at multiple companies, and the function has evolved greatly in that time. However, if you’ve … Continue reading Even great demand gen can’t overcome a lack of brand marketing
IBM share price spikes to 10-year high, boosted by AI demand Graeme Hanna / Last Updated: Jan 25, 2024 IBM enjoyed a 12% spike in its share price on Thursday on the back of a better-than-anticipated revenue forecast. The upturn represents a more than 10-year high, supported by strong demand for its artificial intelligence … Continue reading IBM share price spikes to 10-year high, boosted by AI demand
The AI-powered tool designed specifically for social platform advertisers, includes new features, inventory and insights. Nicola Agius on October 10, 2023 Google Ads has started rolling out Demand Gen globally so that all customers now have access. What is Demand Gen? Demand Gen is an AI-powered tool that was built to specifically help social platform advertisers … Continue reading Google Ads rolls out Demand Gen globally
Amazon Reports Ad Sales Up 22%, Strong Demand For AI Services by Laurie Sullivan @lauriesullivan, August 3, 2023 Amazon reported Thursday that second-quarter revenue rose 11% to $134.4 billion — with artificial intelligence, cloud services and advertising playing a major role in the increase. Along with AWS, advertising has become one of Amazon’s highest-margin businesses. … Continue reading Amazon Reports Strong Demand For Advertising And AI Services
By Michael Grothaus January 06, 2023 Impossible Foods, maker of the Impossible Burger and other plant-based meat offerings, has hired its first chief demand officer as it ramps up for expected growth in 2023. Industry veteran Sherene Jagla will take the debut role, the company said Friday, after serving as a senior vice president and … Continue reading Impossible Foods just hired its first chief demand officer as it ramps up for growth in 2023
