Tag Archives: Demand

Is demand for ads on streaming services declining?

A modest drop in the recent GroupM survey suggests so, down to 73% at the end of last year from 76% in the previous year. Chris Wood on January 18, 2022 As consumers sign up for more a la carte streaming apps and other on-demand TV services, they’re slightly less tolerant, on average, when it … Continue reading Is demand for ads on streaming services declining? →

Customers demand digital-style experiences in physical retail stores

Customer Experience

A Bazaarvoice survey finds that customers and retailers largely agree that the in-store experience needs digital components. Kim Davis on December 16, 2021 The latest “State of Retail” report from product review and UGC platform Bazaarvoice shows that almost half of consumers are now looking for in-store experiences to reflect the kinds of experiences they … Continue reading Customers demand digital-style experiences in physical retail stores →

Demand Generation Strategies: Biggest Shifts Happening in Marketing Strategy

Marketing Strategy

Amber Wilcox February 8, 2021 If we learned anything from 2020, it’s that anything can happen in the world at any time. As a marketer, being flexible and adapting to the ever-changing world as we know it will be your greatest strength. What worked in terms of marketing strategy before the onset of the COVID-19 … Continue reading Demand Generation Strategies: Biggest Shifts Happening in Marketing Strategy →

7 Tips for Hiring the Right Demand Generation Agency

Outsourcing

Erika Giles November 21, 2020 Demand generation helps fill the gaps between your marketing and sales teams. With the right strategy in place, you can put your company on the right path toward more growth with qualified leads. But should you go it alone or look for some external help? Outsourcing your demand generation is … Continue reading 7 Tips for Hiring the Right Demand Generation Agency →

Create Demand Through Video Marketing

Video Marketing

Lauren McHugh November 11, 2020 Any seasoned marketer will tell you that a successful content strategy goes far beyond catching prospects’ eyes. Making a splash in today’s digital marketplace requires content that fits into every channel, draws audiences in and keeps them engaged, and guides potential customers to find their perfect solution. No other type … Continue reading Create Demand Through Video Marketing →

Why Your Demand Gen Takes the Skill and Patience of a Gardener

Skills Development

Laura Patterson November 9, 2020 Demand generation, which we commonly refer to as demand gen, is a fundamental capability of Marketing. It’s important to not shortcut the process if you want to consistently reap quality opportunities. This episode shares 5 steps we can borrow from gardeners to improve our conversation yield. 5 key gardening steps for … Continue reading Why Your Demand Gen Takes the Skill and Patience of a Gardener →

53% of People Predict More Demand For Freelancing. But How Do You Find Clients?

Freelancing Tools

Stefan Palios November 5, 2020 The pandemic has been good for freelancers. As weird as it sounds, businesses need to get things done no matter what, and freelancers typically mean less risk (even if the upfront cost is a bit higher in some cases). And the freelance industry is only growing, with predictions saying a … Continue reading 53% of People Predict More Demand For Freelancing. But How Do You Find Clients? →

5 Easy Ways to Have Your Corporate Blog Drive Measurable Demand

Business Blogging

Howard J. Sewell August 3, 2020 Even as demand generation activity begins to pick up, most marketing budgets right now remain tight, and so B2B companies are looking for creative, low-cost ways to drive demand. One of the areas we recommend consistently to our clients is to do more with the corporate blog. Blogs are … Continue reading 5 Easy Ways to Have Your Corporate Blog Drive Measurable Demand →

How to Manipulate Supply and Demand for Profit

Supply Chain

Steven Imke — May 6, 2020 According to basic economic principles, the price of your product or service is determined by supply and demand. This is an unfortunate fact that many of us try to deny, but the science is there. According to basic economic principles, the price of your product or service is determined … Continue reading How to Manipulate Supply and Demand for Profit →

How to Create a Demand Funnel (for 44X Revenue)

Sales Funnel

Tyler Durman — May 2, 2020 You know that feeling in the pit of your stomach when you get a calendar invite for an all-hands meeting—with no warning or context? I got one of those in 2018, mere months after I started at data.world as their first growth marketing and demand generation hire. My initial … Continue reading How to Create a Demand Funnel (for 44X Revenue) →