AI changes everything — especially making decisions, learning and leading. Here’s how to shift from optimization to reinvention. Melissa Reeve on April 21, 2025 Remember when “digital transformation” meant getting everyone on email? Those days feel quaint now. When I attended the Marketing AI Conference last year, it struck me that AI leaders asked … Continue reading Why mindset, not just tech, defines AI success in marketing
Lawyer Ethics Panel Defines Search Engine Marketing Practices by Laurie Sullivan @lauriesullivan, August 8, 2019 Lawyers are now confronting the topic of ethics when they use search engines — in advertising and marketing — to attract new clients. A New Jersey ethics authority offered guidance on what’s fair and what’s off limits for lawyers. In an … Continue reading Lawyer Ethics Panel Defines Search Engine Marketing Practices
Local Search Analytics Defines True Local Competitors, Performance by Laurie Sullivan @lauriesullivan, July 17, 2019 Google’s focus on hyperlocal search data prompted Moz to build a platform giving marketers tools to access competitive data for tracking and analytics. Local Market Analytics provides search engine optimization professionals with a feature Moz calls “multi-sampling of local SERPs … Continue reading Local Search Analytics Defines True Local Competitors, Performance
Bing, Microsoft’s Largest AI Platform, Defines The Ad Strategy by Laurie Sullivan @lauriesullivan, November 8, 2018 With more than 700 million devices running Windows 10, which support Cortana and Bing, Microsoft has been able to automate advertising across its network of applications and platforms. Microsoft made this possible by integrating data from Bing and its … Continue reading Bing, Microsoft’s Largest AI Platform, Defines The Ad Strategy
Some of the best opportunities to improve customer experience lie in the space between well-defined product features. Contributor Brent Sleeper reveals what can be learned from one company’s successful example. Brent Sleeper on August 21, 2017 Championing the power of great customer experience (CX) to improve key benchmarks and business results is becoming a … Continue reading It’s ‘dark matter’ that defines a great CX
by Len April January 8, 2016 Follow @ZenithtalentJanuary 8, 2016 We’re in It Together: Relationships Will Shape Talent Acquisition in 2016 As we kick off 2016, it’s only natural that we devote much of the first quarter to concentrating on the staffing industry trends that will shape the rest of the year. And if there’s … Continue reading Relationship Development Defines 2016 Staffing Success
Liz KislikAugust 15, 2015 According to an old Swahili proverb: “When the elephants fight, it’s the grass that suffers.” That’s certainly true in organizations where executives have ongoing disagreements. Whether the situation involves explicit, pitched battles, or covert, passive-aggressive resistance, it’s the folks lower down in the hierarchy who are most affected by the lack … Continue reading Who Defines Your Service Rules?
By Russel Cooke, Published November 3, 2014 GoPro video cameras are best known as the staple gear for anyone that likes to jump off stuff, or for cyclists to wave in the face of angry bus drivers. And as guest writer Russel Cooke explains, this propensity for hyper-engaging user-generated content that puts you in the … Continue reading Go Big Or GoPro: How The GoPro Marketing Strategy Defines Content Marketing
