Tag Archives: default

Google AdWords’ view-through conversion window will soon default to 1 day

The change will go into effect on March 29, 2017. Ginny Marvin on March 7, 2017   If you track and report on view-through conversions for display or video campaigns in AdWords, you may start seeing much lower numbers starting in April. As of March 29, 2017, the AdWords default view-through conversion window will shrink from … Continue reading Google AdWords’ view-through conversion window will soon default to 1 day