Rachel Cunningham — November 28, 2017 — November 28, 2017 Careful analysis of user traffic, performance, and engagement is critical to understanding the true ROI of a B2B website design and marketing campaign. This article takes a closer look at the important metrics you and your marketing team should be evaluating to see how your … Continue reading Google Analytics Part 2: Digging Deeper into Key Metrics
Denise Carney-Jones — May 5, 2017 — May 5, 2017 How many times have you heard that? The digital space offers great opportunity for tracking and measurement, but it is important to look beyond the surface. Objectives for display ads and paid search are not typically to interact with the ad itself, but to ultimately … Continue reading “But Our Click-Through Went Up 35%” – Looking Deeper at Optimizing Your Web Experience
Anton Kraly — March 19, 2017 Follow @https://twitter.com/PMMarketer— March 19, 2017 It was only when I started sharing little aspects and tidbits from my life that I started seeing better sales and more engaged customers. But it’s not much of mystery why I was seeing these results: people buy from people they trust and like. … Continue reading Build Trust and Deeper Connections With Your Stories
Online booking is becoming mainstream, with the principal points of entry being Google, Facebook and Yelp. Greg Sterling on December 15, 2016 Local search is becoming much more transactional. Google previously worked with a range of third-party providers to bring online reservations to the Knowledge Graph. Now the company has gone much further into … Continue reading Reserve with Google: Deeper booking integration through search and Maps
by Ted SnarskiyOctober 15, 2016 Your cart/checkout page is likely the #1 place on your website where you are leaking potential sales. The average rate for cart and checkout abandonment across e-commerce is around 70%. About 7 out of 10 shoppers will leave your website with items in their cart or during the checkout process. … Continue reading Digging Deeper into Shopping Cart Abandonment Rate and Checkout Optimization
Columnist Chad White highlights the words worth repeating from a recent conference and offers his take on what marketers can learn from them. Chad White on September 6, 2016 I’m a sucker for a good sound bite, and I heard plenty of great ones at our company’s *conference in Boston a few weeks ago. However, … Continue reading 5 email marketing sound bites (and the deeper meaning behind them)
by Jenny PierattAugust 27, 2016 The art and craft of inquiry is nothing new to education; it has been around since the early days of Socrates. However, the notion of inquiry-driven learning has somewhat recently resurfaced and become quite the buzz as a student research method. There are various approaches a teacher may take to … Continue reading Using Infographics to Drive Deeper Learning
