A comprehensive and strategic overview of the martech landscape and a valuable resource for C-suite executives across business, marketing and technology roles. Gene De Libero on August 23, 2023 In today’s always-on world, every click matters. The consumer moves faster than the brand. The marketing technology revolution is the compass guiding businesses through uncharted waters. … Continue reading The martech revolution: Making deeper customer connections in a digital world
Tag Archives: Deeper
Criteo Digs Deeper Into Retail Through Partnership, Acquisition
Criteo Digs Deeper Into Retail Through Partnership, Acquisition by Laurie Sullivan @lauriesullivan, March 14, 2023 The commerce media company Criteo on Tuesday announced a three-year retail media advertising agreement to become the exclusive partner for brands advertising across ASOS, a global online fashion destination. Criteo’s retail media technologies will integrate with ASOS Sponsored Ads and … Continue reading Criteo Digs Deeper Into Retail Through Partnership, Acquisition
Amazon Reportedly Moves Deeper Into Local Ads, Creates ‘Start-Up’ Ad Business
Amazon Reportedly Moves Deeper Into Local Ads, Creates ‘Start-Up’ Ad Business by Laurie Sullivan @lauriesullivan, June 8, 2022 Amazon has reportedly begun to focus more on local ads in an effort to compete with Google and its “near me” approach. One way is to support consumers through Amazon Fresh, a version of Whole Foods that … Continue reading Amazon Reportedly Moves Deeper Into Local Ads, Creates ‘Start-Up’ Ad Business
Google’s new Podcasts Manager tool offers deeper data on listener behavior
It’s one step closer to the podcast analytics advertisers have been waiting for. George Nguyen on May 5, 2020 Google has introduced Podcasts Manager, a new tool that provides podcast publishers with listening data such as minutes played, listening duration and other retention analytics, the company announced Tuesday. Podcasts Manager’s audience retention dashboard. Source: Google. … Continue reading Google’s new Podcasts Manager tool offers deeper data on listener behavior
Deeper Insights and Personalization to Engage Customers
Brian Johnson — March 5, 2020 A whopping 59% of customers say that personalization influences their purchase decision. Personalization is the number one mechanism to grow and retain customers now that consumers expect personal, relevant experiences in real-time. How can retailers leverage digital intelligence to improve personalization and compete effectively with the likes of Amazon … Continue reading Deeper Insights and Personalization to Engage Customers
CMOs must dig deeper on attribution
We need to be able to communicate complex data outcomes to the rest of the C-level in a way that is compelling, understandable and relatable. Andy Betts on June 20, 2019 Welcome to the martech multiverse. Everything old is new again; martech is innovating in leaps and bounds, yet attribution remains a thorn in the … Continue reading CMOs must dig deeper on attribution
Is it OK to Not Always Find a Deeper Meaning in Your Work?
Arik Hanson — March 6, 2019 — March 6, 2019 Had coffee with a relatively new friend last week. This friend had recently accepted a senior position with a health care company in town. Not surprisingly, we talked about her new role and the process she went through to find it. She talked a lot … Continue reading Is it OK to Not Always Find a Deeper Meaning in Your Work?
Google Analytics Part 2: Digging Deeper into Key Metrics
Rachel Cunningham — November 28, 2017 — November 28, 2017 Careful analysis of user traffic, performance, and engagement is critical to understanding the true ROI of a B2B website design and marketing campaign. This article takes a closer look at the important metrics you and your marketing team should be evaluating to see how your … Continue reading Google Analytics Part 2: Digging Deeper into Key Metrics
“But Our Click-Through Went Up 35%” – Looking Deeper at Optimizing Your Web Experience
Denise Carney-Jones — May 5, 2017 — May 5, 2017 How many times have you heard that? The digital space offers great opportunity for tracking and measurement, but it is important to look beyond the surface. Objectives for display ads and paid search are not typically to interact with the ad itself, but to ultimately … Continue reading “But Our Click-Through Went Up 35%” – Looking Deeper at Optimizing Your Web Experience
Build Trust and Deeper Connections With Your Stories
Anton Kraly — March 19, 2017 Follow @https://twitter.com/PMMarketer— March 19, 2017 It was only when I started sharing little aspects and tidbits from my life that I started seeing better sales and more engaged customers. But it’s not much of mystery why I was seeing these results: people buy from people they trust and like. … Continue reading Build Trust and Deeper Connections With Your Stories
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