An Accenture study ties $180 billion in revenue losses to declines in trust across 54 percent of companies in its index. Greg Sterling on November 5, 2018 It turns out that trust has a dollar value for corporations; a loss of trust can impact corporate growth and profitability. Accenture has published a provocative new study … Continue reading Study finds decline in ‘trust’ costs corporations billions in profits
Yes, print news consumption is in a funk, but columnist Megan Hannay explains how journalists and brands can actually help each other. Megan Hannay on August 17, 2016 With each new issue, “all the news that’s fit to print,” the famous New York Times slogan, comes closer to an anachronism. Earlier this year, Pew … Continue reading Local journalism, meet branded content: What the decline in print means for brands
by David Baker, Op-Ed Contributor, (July 11, 2016) What a crazy summer already. Trump has led the domestic headlines and even got the interest of email marketers with very visible poor practices that we all cringe at. There’s Brexit, Wimbledon, terrorist attacks, EUFA Euro, race protests, and the stock market. This is also the … Continue reading Trends Drive Decline In Consumer Trust
It is ironic that Rupert Murdoch’s News Corporation has complained to the European Commission about Google – but it has become like a giant octopus, gobbling up and stifling everything At nearly $400 billion, Google is capitalised at four and a half times the combined market worth of Mr Murdoch’s Twentieth Century Fox and News … Continue reading One day, even Google will go into decline
