We all know that data can sometimes be unreliable, but columnist Andrew Shotland makes the case for why we shouldn’t just rely on free Google tools for data collection and analysis. Andrew Shotland on September 28, 2016 Today, let’s talk about reporting local SEO results — specifically, reporting them with the tools Google provides. While proving … Continue reading How do you deal with local SEO KPIs that don’t pass the smell test?
As big data continues to grow by leaps and bounds, columnist Melody Gambino discusses the future of programmatic and data deals, and why high-quality data is the key to success. Melody Gambino on August 30, 2016 Earlier this year, I wrote about the emerging opportunity for brands to truly adopt personal marketing. I define personal … Continue reading All-you-can-eat data deal coming to a programmatic market near you
by Sanjay Dholakia, Op-Ed Contributor, August 5, 2016 I admit it — I still have a Yahoo email address. Even though I rarely use it, it still made me pay attention when Verizon bought Yahoo. The acquisition offers the promise of a phone and Internet service juggernaut bolstered by a broad array of popular online … Continue reading What The Yahoo/Verizon Deal Means For The Industry
by Andrew Chapin July 3, 2016 Follow @andrewjchapinJuly 3, 2016 There’s an old adage with food (and pretty much anything you come across intended for consumption): Just because it tastes good doesn’t make it good for you. Case in point: deal sites that attract and provide goods to customers at discounted prices but end up … Continue reading How Small Businesses Can Move From the Deal Site Monopoly
Don’t get overwhelmed by a glut of data. Columnist Joshua Reynolds outlines key steps to help you avoid data fatigue. Joshua Reynolds on June 28, 2016 at 12:13 pm For marketers, the mandate to drive revenue has led to an explosion of analytics solutions. There’s a dashboard for virtually every marketing metric you can think … Continue reading Blinded by data: 5 ways to deal with data overload
by Keval Padia June 24, 2016 Follow @NimblechappsJune 24, 2016 Consumers these days rely more on the opinions of other buyers than an advertisement or any other influences while making buying decisions. As per the study conducted by well-known customer service software platform Zendesk, 88% of customers are influenced by the reviews and opinions of … Continue reading 7 Time-Tested Ways to Deal with Negative Online Reviews
by Karen Repoli March 17, 2016 Follow @karenrepoliMarch 17, 2016 Everything you do or say these days has the potential to end up on the internet. The world we see in movies like Blade Runner or The Matrix doesn’t seem as much like Science Fiction now. However, it is possible to control the way we … Continue reading Online Reputation Management: How to Monitor It and 5 Steps to Deal with Negative Information
by Delphine Moulu March 2, 2016 Follow @reelevantappMarch 2, 2016 The state of email marketing 21% of marketers say that email is the marketing channel generating the best ROI, and according to the National Client Email report 2015, this average ROI is of $ 54 for each $ 1. Now could this return be even … Continue reading Email Marketing: How to Deal with Recipients Always on the Move
by Joel Cordle February 13, 2016February 13, 2016 A negative comment or review online can damage your firm’s reputation. It can also result in a possible loss of clients, loss of income, and may affect prospective business. It’s important to take a serious look at each of the online reviews written by clients as these … Continue reading Proven Tactics to Deal with Negative Online Reviews
by Sahail Ashraf January 26, 2016 Follow @TalcontentJanuary 26, 2016 As brands, the last thing we all need in social media is negativity. On social media it is very easy to receive negative comments and responses, simply because you are leaving yourself open to them due to the fact you are engaging with people online. … Continue reading How To Deal With Negative Comments On Your Facebook Page
