Brian HoldsworthJuly 14, 2015 People love making predictions for the future. Arthur Ellsworth Summerfield, the Postmaster General in 1959, once hilariously predicted, “Before man reaches the moon, your mail will be delivered within hours from New York to Australia by guided missiles. We stand on the threshold of rocket mail.” Steve Ballmer, the then CEO … Continue reading Is Web Design Truly Dead?
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SEO Is Not Dead: 4 Reasons It’s More Important Than Ever
Brittney ErvinJune 13, 2015 Why SEO is More Crucial Than Ever There’s been a lot of conversation lately regarding the importance of SEO and its proper implementation in your business’s online marketing efforts. Some commentators have even asserted that SEO is less effective than ever, irrelevant or even completely dead. Many observers of online marketing … Continue reading SEO Is Not Dead: 4 Reasons It’s More Important Than Ever
Is SEO Dead? Long Live Social Search!
Tami CannizzaroMay 27, 2015 Let’s start with the basics of SEO. A search engine ranks for content relevance with traits like comprehensiveness, freshness and ease of use. It then serves up content based on a digital algorithm that is tested and refined by user interaction. Often, however, basic search is only a crude indicator of … Continue reading Is SEO Dead? Long Live Social Search!
Organic Search is Not Dead – In Fact It’s Never Been Stronger!
Brent PohlmanMay 19, 2015 2015 – The year where organic search is coming back.(I don’t think it was ever gone – It was more about the way I was looking at it.) No, I am not dreaming. I have been waiting for this moment for the last four years. It appears Google is awarding websites … Continue reading Organic Search is Not Dead – In Fact It’s Never Been Stronger!
Personal Blogging in PR Ain’t Dead — Not By a Long Shot
Arik HansonMay 14, 2015 A few weeks ago, on the Talking Points podcast, Kevin Hunt and I discussed a guest post over on Mark Schaefer’s blog about the demise of blogging–or, as the author titled it, “Why the economics of blogging are diminishing.” In the article, the author talks about how blogging worked 5-6 years … Continue reading Personal Blogging in PR Ain’t Dead — Not By a Long Shot
Do You Work with Someone Who Rolls Over and Plays Dead?
Liz KislikMay 5, 2015 It’s awful to work with someone who’s passive-aggressive. You may think you have a clear agreement with a colleague, about concepts, details or both, but then nothing happens. The individual seems fully on board in meetings and public settings, but when it’s time to take action, they won’t pull the trigger, … Continue reading Do You Work with Someone Who Rolls Over and Plays Dead?
Bringing Facebook Organic Reach Back From the Dead
Ankur SharmaMay 1, 2015 After Facebook conducted a massive survey of their users, there was a clear indication that people wanted to see a reduction on overly promotional posts in their news feed. From the Facebook newsroom: “As part of an ongoing survey we asked hundreds of thousands of people how they feel about the … Continue reading Bringing Facebook Organic Reach Back From the Dead
“Personalization” is Dead – Long Live Personalization
Alex LustbergApril 30, 2015 Back in the good old days, the proverbial shopkeeper is said to have known her customers directly and was able to address them as individuals while engaging in sales conversations and chit-chat that best fit each individual’s interests. But in reality, for any sized business except a corner store in a … Continue reading “Personalization” is Dead – Long Live Personalization
The Working Dead: The Cost Of Low Employee Engagement (Infographic)
Jacob ShriarApril 13, 2015 Most people reading this probably watch the hit tv show The Walking Dead, with nearly 16 million people tuning in for their season finale. In case you haven’t seen it before, it’s about an apocalyptic world dominated by zombies. But zombies don’t only exist on TV, they can be found in … Continue reading The Working Dead: The Cost Of Low Employee Engagement (Infographic)
How to Transform Your Company Careers Page From Dead End to Godsend
Roxanne AbercrombieApril 10, 2015 When you think of internal recruitment tools for your business, you probably think of using paid adverts, job board listings and social media posts. Missing from this list, rather ominously, is the company careers page. Too often, businesses make the mistake of overlooking the importance of an effective careers page. Yes, … Continue reading How to Transform Your Company Careers Page From Dead End to Godsend
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