Tag Archives: Data

3 things to know about the American Data Protection and Privacy Act

Privacy Regulations

A quick guide to the ADPPA as currently drafted. It might change, of course, and it’s not guaranteed to pass. Kim Davis on August 2, 2022 The American Data Protection and Privacy Act, if passed, would represent federal legislation pre-empting state data privacy regulation. It’s a big deal, not least because in its current version … Continue reading 3 things to know about the American Data Protection and Privacy Act →

Roku’s Vision Of Personalization And The Future Of First-Party Data

Data Protection

Roku’s Vision Of Personalization And The Future Of First-Party Data by Laurie Sullivan  @lauriesullivan, July 24, 2022 Brad Murphy, head of performance advertising at Roku, found a service where he could submit personal information about experiences with his wife that the marketplace uses to create a custom song, which he presented to his wife as … Continue reading Roku’s Vision Of Personalization And The Future Of First-Party Data →

Signal AI Intelligence Graph Makes Sense Of The World’s Unstructured Data

AI Tools

Signal AI Intelligence Graph Makes Sense Of The World’s Unstructured Data by Laurie Sullivan  @lauriesullivan, July 15, 2022 Signal AI, a global data insights company, this week announced the launch of its External Intelligence Graph, which provides a view into the relationships between a company and other real-world topics such as consumer trust. The nine-year old … Continue reading Signal AI Intelligence Graph Makes Sense Of The World’s Unstructured Data →

Advertisers Can Own, Optimize First-Party Data To Retarget Incentives Based On Consumer Responses To Promos

Advertisement Industry

Advertisers Can Own, Optimize First-Party Data To Retarget Based On Consumer Response To Promos by Laurie Sullivan  @lauriesullivan, July 14, 2022 SKUx wants to change the way promotions are delivered and redeemed, so developers at the company created technology to capture first-party data based on how consumers engage with offers.   The platform, Buyer (X)ccelerator, gives … Continue reading Advertisers Can Own, Optimize First-Party Data To Retarget Incentives Based On Consumer Responses To Promos →

Most Marketers Track Brand Performance, But More Than Half Struggle To Identify Data Insights

Branding Tools

Most Marketers Track Brand Performance, But More Than Half Struggle To Identify Data Insights by Laurie Sullivan  @lauriesullivan, July 7, 2022 Beauty, fashion and related industries have been at the forefront of online advertising and ecommerce, suggesting that with this leadership role these companies can identify marketing challenges in other sectors.   Data released Thursday … Continue reading Most Marketers Track Brand Performance, But More Than Half Struggle To Identify Data Insights →

Build-A-Bear using data to make itself into an all-ages brand

Data Management

Build-A-Bear drives e-commerce with a new company, HeartBox, and with online birthday promotions. Chris Wood on July 6, 2022 Build-A-Bear is remaking itself for the 25th anniversary of its founding this year. This means using its experience and its data to appeal to older customers and create stronger online connections. “The goal that was stated … Continue reading Build-A-Bear using data to make itself into an all-ages brand →

This NASDAQ adviser thinks markets are tumbling because of data privacy changes

Data Privacy

By Shalene Gupta     June 30, 2022 It’s been a volatile year for the markets. In mid-June the S&P 500 fell 3.3%, and is down 23%, its lowest since December 2020. Experts chalk it up to inflation, supply chain issues, and high interest rates. But according to Dominique Shelton Leipzig, a member of NASDAQ’s … Continue reading This NASDAQ adviser thinks markets are tumbling because of data privacy changes →

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