Tag Archives: Daily

B2B cozies up to empathy

Plus the search for a marketing ops ninja rock star… Kim Davis on October 12, 2021 Customer success gets passionate We spoke to Gemma Cipriani-Espineira about the reason she re-branded her support team as the department of Customer Love. Cipriani-Espineira was last week promoted from VP Customer Success to Chief Customer Officer at B2B scheduling … Continue reading B2B cozies up to empathy →

Keep control of your data: Thursday’s Daily Brief

Data Security

There are allegations that Amazon exploited the data of other companies selling on its platform. Chris Wood on October 14, 2021 DAM is more than a tech tool In the first of a series of articles on getting digital asset management, DAM consultant Mark Davey emphasizes that preparedness is the key to DAM success. Fact … Continue reading Keep control of your data: Thursday’s Daily Brief →

The many ways to know your audience: Friday’s Daily Brief

Consumer Engagement

From contextual audiences to identity resolution to customer journey analytics. Chris Wood on October 15, 2021 at 10:20 am MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get … Continue reading The many ways to know your audience: Friday’s Daily Brief →

“I say CDP, you say CRM”

Marketing Guide

So long as you have unified customer profiles and can activate them, does it matter what the solution is called? Kim Davis on October 13, 2021 HubSpot announces enhancements to CRM Timed to coincide with the opening of this year’s virtual Inbound conference (October 19, 2021), HubSpot announced CRM enhancements designed to make their … Continue reading “I say CDP, you say CRM” →

What does your brand stand for?

Branding Awareness

Channel-agnostic, always on and with a clear set of brand values: Today’s winning marketing orgs. Chris Wood on October 8, 2021 Ethical advertising: How Quaker Oats helped feed America “Consumers have been increasingly switching from value-driven buying to values-driven buying. They’re buying based on the things they believe in and the issues they hold dear,” … Continue reading What does your brand stand for? →

The evolving B2B customer journey

B2B Engagement

Plus an interesting perspective on AI. Do we talk down to it? Kim Davis on October 7, 2021 Comparing personalization tools using “universal scenarios” In the third of a three-part series on personalization solutions by Real Story Group, learn how to deploy universal (but customizable) scenarios to evaluate personalization products. Depending on the maturity … Continue reading The evolving B2B customer journey →

Is the CDP category being shrunk by acquisitions?

Marketing Guide

With another independent CDP being acquired and integrated with a larger marketing suite, there are signs of a pattern. Kim Davis on October 4, 2021 Using psychology and data to get customers closer to purchase With limited resources, marketers need every edge they can get, including psychology, to get customers closer to purchase. The first … Continue reading Is the CDP category being shrunk by acquisitions? →

Open season on CRMs?

Customer Relationship Managemnet

From a savvy approach to marketing tech procurement to the mission of stomping out bad CRM data. Kim Davis on October 1, 2021 Marketing ops shouldn’t perform procurement It would run counter to almost everything we’ve said on the subject at MarTech to propose that marketing ops professionals — the people who execute within the … Continue reading Open season on CRMs? →

Mistakes that should be sidestepped

Business Mistakes

Plus, customize your ABM campaigns. Chris Wood on September 29, 2021 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, … Continue reading Mistakes that should be sidestepped →

Big screen personalization and CX: Thursday’s daily brief

Display Advertising

Plus, Roku campaigns for Shopify merchants. Chris Wood on September 23, 2021 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good … Continue reading Big screen personalization and CX: Thursday’s daily brief →