Evelyn Timson — January 12, 2018 Follow @Aspect_FandV — January 12, 2018 The advertising industry is changing. The seemingly immutable role of the ad agency is, arguably, in a process of flux and agencies are struggling to adapt and make sense of this brave new world. There’s no doubt that the global economic slowdown since … Continue reading Cutting Out the Ad Agency: Why Your Video Production Company Could Be a Hotbed of Creativity
by Adam Monago Follow @adammonagoAugust 10, 2016 Being a digital marketing professional, I know how hard it is to find the best content on social media when there is so much noise. A question I am frequently asked is: what content curation tools can help me find and share the best content? What I’ve done … Continue reading Cutting Through the Noise of Social Media: A Guide to Smart Content Curation Tools
by Zach Heller July 26, 2016 Follow @zhellerJuly 26, 2016 Cost cutting is a necessary part of running a successful business in the long term. When we cut costs intelligently, we make the company more profitable without sacrificing future growth. But often it is difficult to determine what costs we should cut first. In order … Continue reading Cut Costs without Cutting Value
How do you go beyond being just mobile-friendly to become mobile-first? Columnist Bryson Meunier talks to three leaders in the space to gain some insight. Bryson Meunier on June 2, 2016 Before Google’s mobile update in April of last year, 40 percent of sites were not mobile-friendly. This is why it’s so remarkable to find … Continue reading 3 big brands on the cutting edge of mobile share secrets to their mobile-first success
by Sachin Sharma March 16, 2016 Follow @hireoappMarch 16, 2016 Cash flow represents the amount of money coming into your company and the amount of money going out. It’s extremely important for small businesses. Cash inflow is the core of your company and comes from different sources – payments from customers, interest on savings or … Continue reading 5 Tips For Cutting Cost and Improving Profitability
Mike ParryJuly 13, 2015 I was recently a keynote speaker at a European email summit in Amsterdam and was asked to talk about “Cutting edge email design”. Whilst researching emails for this event it struck me that one man’s junk can be another man’s treasure. The reason I say this is because it depends on … Continue reading Cutting Edge Email Design
Lori SoardJune 6, 2015 One issue I see as an editor over and over are articles that are pretty lengthy and have a lot of redundant information. As a writer, you have something to say. That’s why you write after all. Writers also tend to be word lovers. It is easy for them to add … Continue reading Top Editing Tips for Cutting a Lengthy Post Down to Size
Alex EspensonMay 20, 2015 Chances are high that you could make your business more efficient today than it was (May 20, 2015). Perhaps you would like to trim the fat from your business to make it run more smoothly. You can whip your business into shape with a few easy steps, but you must be … Continue reading Cutting the Fat: Getting Your Business Into Shape
Ian AltmanMarch 24, 2015 Those who specialize in expense reduction would accurately argue that each dollar you earn in sales contributes a small percentage to profit. But, each dollar you save goes directly to the bottom line. Your cost cutting might be driven by a desire to price your products or services more competitively, to … Continue reading The Good, The Bad, and the Ugly of Cost Cutting
