Tag Archives: Customers

How to build seamless experiences for ‘digital everywhere’ customers

The most successful brands keep the customer at the center when expanding their digital presence. Chris Wood on September 9, 2021 “We’ve all heard that adage, ‘there’s danger in not moving your business at the speed at which it should be moving,’” said Matthew Crocker, Director of Marketing for CX software company Table, at MarTech … Continue reading How to build seamless experiences for ‘digital everywhere’ customers →

How Loyal Are Your Customers?

Customer Loyalty Programs

How Loyal Are Your Customers? by Laurie Sullivan , Staff Writer @lauriesullivan, September 2, 2021 Many factors come into play that can improve the customer experience. With new tools and technologies continually being introduced, businesses have the opportunity to improve loyalty. But what I hear is that branded keyword search is on the decline. How loyal … Continue reading How Loyal Are Your Customers? →

Building trust with your customers

Marketing Tools

Plus search experience upates from Yext. Chris Wood on August 30, 2021 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good … Continue reading Building trust with your customers →

157 Authentic Fall Hashtags to Harvest More Customers (+Tips!)

Hashtag Marketing

Kristen McCormick August 27, 2021 Hashtags are helpful for expanding your visibility and building your brand, but with the vastness of social media, it can be hard to actually see these benefits. If you want to get value out of your hashtags, you’ll want a more strategic approach to ensure you’re getting the right visibility … Continue reading 157 Authentic Fall Hashtags to Harvest More Customers (+Tips!) →

The Secret to Products and Services Customers Use

Product Marketing

Jeff Doolittle August 8, 2021 Efficiency thinking is failing businesses and society. Incremental improvements in business processes have resulted in low-cost, widely available products and tremendous waste and social challenges. The future of value creation is designing for both the individual and society using design thinking. Design thinking creates value through aligning consumer desirability, technological … Continue reading The Secret to Products and Services Customers Use →

How well do you know your customers?

Customer Engagement

Overwhelmed customers jump ship when brands get names and recommendations wrong, according to a new report from Movable Ink. Chris Wood on August 3, 2021 Nearly two-thirds of consumers (65%) are overwhelmed by the communications they receive from brands, according to the new “Audience of One” report released by visual experience platform Movable Ink. The … Continue reading How well do you know your customers? →

Shutterstock.AI launches data products for AWS Data Exchange customers

Amazon AWS

New Shutterstock subsidiary enables businesses of all sizes to train computer vision models at scale. Chris Wood on July 30, 2021 Shutterstock.AI, a new subsidiary of the widely used creative content platform Shutterstock, has announced the availability of its data on AWS Data Exchange, a service that aims at enabling companies to find and use … Continue reading Shutterstock.AI launches data products for AWS Data Exchange customers →

Happy Customers Make The Best Brand Advocates

Customer Advocates

Mark Armstrong July 28, 2021 Who are these people called influencers, and why do we put them up on pedestals? A lot of them are celebrities with huge followings on social platforms like Instagram. B2C brands (businesses that market directly to consumers) partner with these influencers. Brands pay them to mention and endorse their products … Continue reading Happy Customers Make The Best Brand Advocates →

How to Build a Messaging Strategy that Grabs Your Customer’s Attention

Customer Acquisition

Tom Whatley July 21, 2021 A solid messaging strategy ensures you grab your target audience’s attention and build interest in what you’re selling. But there’s no one-size-fits-all approach. It should be informed by your market, competitor, and user research, and optimized through feedback and testing. This will help you gauge who your audience is and … Continue reading How to Build a Messaging Strategy that Grabs Your Customer’s Attention →

Marketing Personas – Know Your Small Business Customers

Small Business Tools

Debra Murphy July 15, 2021 How well do you know your customer? What motivates them to buy and why? The more you understand your customer, including their needs, wants, challenges and values, the better you can communicate with them. Marketing personas are highly detailed profiles of your ideal customer that will help provide clarity in … Continue reading Marketing Personas – Know Your Small Business Customers →