Tag Archives: Customers

3 things customers expect from marketers to prove that they’re human

Put the human touch back into AI-powered marketing automation by affirming these values. Chris Wood on September 20, 2022 Marketers are using more automation tools to improve workflow efficiency and scale campaigns. But they have to remember that they’re marketing to humans, and that customers expect a human touch. There are three main values that … Continue reading 3 things customers expect from marketers to prove that they’re human →

Amazon to allow merchants to email customers directly

Amazon Advertisement

The commerce giant is launching a solution to help third-party sellers re-market to segments of their audience. Kim Davis on September 15, 2022 Amazon is launching Tailored Audiences, a tool that will enable sellers to send free emails to customers and monitor results. The announcement came at Amazon’s Accelerate conference this week. In the past, … Continue reading Amazon to allow merchants to email customers directly →

Optimizing the online experience for disabilities improves it for all customers

Marketing Transformation

43% of people with disabilities abandoned an online purchase because of accessibility issues. Constantine von Hoffman on September 7, 2022 What if I told you there’s a huge, under-served consumer group that you can market to in such a way that it will improve all your marketing? Bet you’d be pretty interested. Good news: There … Continue reading Optimizing the online experience for disabilities improves it for all customers →

How location data helps marketers acquire new customers and expand campaigns

Customer Acquisition

Marketers can use location data to find new customer insights and improve ROI. Chris Wood on August 22, 2022 Marketers continue to use location-based data to boost campaigns and customer acquisition in retail and other industries. Even though many consumers buy products and services online through e-commerce channels, they also like to get out and … Continue reading How location data helps marketers acquire new customers and expand campaigns →

How Cherry Bombe uses email to make customers smile

Email Marketing Strategy

Email technology is helping Cherry Bombe consistently produce relevant, original content that increases audience retention. Kim Davis on August 4, 2022 Image courtesy Cherry Bombe After a long career in publishing that included stints at Harper’s Bazaar and as Yahoo’s Food editor in chief, Kerry Diamond, founder and editor in chief of Cherry Bombe, opened … Continue reading How Cherry Bombe uses email to make customers smile →

Brands’ cost-cutting moves are costing them customers

Cost Management

62% of U.S. consumers say they’ll stop buying from brands that engage in shrinkflation. Constantine von Hoffman on July 25, 2022 CPG brands cutting quantity or quality to bolster earnings are enraging customers. Nearly two-thirds of customers (62%) say they’ll stop buying from brands who do this, according to a new Gartner report. More than … Continue reading Brands’ cost-cutting moves are costing them customers →

Customers aren’t satisfied: Fewer than 35% say they’re happy with brands

Branding Engagement

First impression, ease of use are most important to customer satisfaction. Constantine von Hoffman on July 13, 2022 Despite marketers’ pandemic-driven focus on customer satisfaction, less than 35% of consumers are completely satisfied with their brand relationships, according to the 2022 Brand Relationship Design report from digital product, marketing and brand innovation firm R/GA. This … Continue reading Customers aren’t satisfied: Fewer than 35% say they’re happy with brands →

Forget capturing mindshare. It’s time for brands to start giving customers space

Branding

By Bryan Goodpaster June 28, 2022 Did you find it hard to choose what to wear today? Or what to eat for breakfast? If so, you’re not alone. According to the American Psychology Association, 32% of adults are so stressed they struggle to make everyday decisions. Much has changed over the past two … Continue reading Forget capturing mindshare. It’s time for brands to start giving customers space →

Lapsed customers aren’t the same as unengaged subscribers

Customer Engagement

Re-activation and re-engagement are not the same so don’t send everyone the same ‘We Miss You’ emails. Kath Pay on May 31, 2022 I’m a little irritated right now. A brand sent me an email with this subject line: “Do you still want to hear from us?” I see emails like this one all the … Continue reading Lapsed customers aren’t the same as unengaged subscribers →

Brands, take note: Your customers aren’t afraid to dump you if they lose your trust

Branding

By Shalene Gupta May 10, 2022 Trust has always been an essential part of any business transaction—just ask the Quakers, who built business empires on the basis of fair business practices—but according to a new report from Salesforce, trust is becoming more important than ever before. Salesforce surveyed 13,020 consumers and 3,916 business … Continue reading Brands, take note: Your customers aren’t afraid to dump you if they lose your trust →