Angela Hausman, PhD January 6, 2021 Trade shows are really a fantastic way to build awareness of your products and are indispensable when your product benefits from the face-to-face interaction possible only through a trade show. CES, the granddaddy of all consumer electronics shows, for instance, is a great place to introduce your new gadget. … Continue reading Trade Shows That Wow Customers and Drive Sales
Andy Woods December 26, 2020 “When a customer enters my store, forget me. They are king.” John Wannamaker, one of America’s advertising pioneers, is quoted as saying “When a customer enters my store, forget me. He is king.” Well, this attitude is as true for early 20th-century American department stores as it is for website … Continue reading How to Build a Website For Your Customers, Not Yourself
B2B Businesses More Likely To Keep Third-Party Ad-Tracking Secrets From Customers by Laurie Sullivan @lauriesullivan, December 21, 2020 A recent privacy survey finds that 62% of businesses don’t tell customers about ad trackers collecting their data, and 55% of 1,416 business leaders polled across the United States and Canada believe their company has well-defined and … Continue reading B2B Businesses More Likely To Keep Third-Party Ad-Tracking Secrets From Customers
Steven Imke December 11, 2020 So, by now you will have found your product niche, vendors to supply products, and will have set up an online store website to take orders. Next, you will need to find customers with the right set of attributes that will respond to your ads and ultimately buy each product … Continue reading How to Find Customers That Will Buy from You Using Facebook Ads
Carrie Morgan November 15, 2020 JESHOOTS-com / Pixabay Many B2B salespeople are used to meeting with their customers face to face; delivering presentations or holding discovery meetings. Their training has been focused around how to hold successful meetings and reading customer body language – only for it all to be thrown up in the area … Continue reading How to Win at Selling When You Can’t Meet Customers Face to Face
Erika Giles November 3, 2020 Looking to utilize LinkedIn ads to reach your target audience? LinkedIn Message ads are a great way to start! LinkedIn InMail and Message Ads are a way to expand on your email campaigns to your target audience via LinkedIn. Start closing more customers and creating excellent engagement with your InMail … Continue reading 15 LinkedIn InMail Best Practices and Message Ads Tips to Close More Customers
Mike Kappel October 23, 2020 This year is certainly something, to say the least. Don’t get me wrong—I’ve been counting my blessings each day, but there’s no arguing that 2020 has required some major adjustments. After a summer of social distancing, you (like me) are probably wondering what the heck the holiday season is going … Continue reading For a Successful Holiday Season, Meet Your Customers Where They Are
Nia Gyant October 17, 2020 Successful companies know that sales promotions are among the most effective methods of increasing sales, boosting customer satisfaction, and heightening brand awareness. Sales promotions have been used for decades with great success and, no matter your industry or the size of your business, there are sales promotion techniques that can … Continue reading 15 Insanely Effective Sales Promotion Examples to Win More Customers
Steven Imke October 3, 2020 Recently, I taught a webinar on Funding your Small Business Startup. One tactic that I shared that I think does not get nearly enough attention is the idea of getting the customer to fund a startup. Rather than following the traditional path of writing a business plan and using it … Continue reading How to Get Customers to Fund a Startup
Angela Hausman, PhD September 18, 2020 Image source CIO Businesses tend to think the more customers the better. And mostly that’s true. Certainly, I wouldn’t normally advocate throwing someone out of your retail business, but there are many cases where you don’t want to encourage customers to come into your store or virtual business in … Continue reading Customers You DON’T Want Based on Lifetime Value
