Drive conversion rates so stellar, you’ll calculate them twice just to be sure. SheerID on October 27, 2022 The “will-they-won’t-they?” talk about a recession has marketers crunching the numbers on their 2023 budgets and asking, “How can we continue acquiring new customers and keep the ones we already have?” Optimizing your conversion rates with … Continue reading Drive more revenue now: Customer-focused strategies to boost conversion rates by SheerID
Ken Godfrey — April 16, 2018 — April 16, 2018 rawpixel / Pixabay Most companies conduct various types of research to understand the needs of the market. These may include primary research, 3rd party research, brand wave studies, voice of the customer, and online surveys. In addition to those, digital capabilities come with their own … Continue reading Leveraging Digital for Customer-Focused Insights
Rachel LaCour NiesenMarch 26, 2015 “The secret to using free content as a business driver is to be the host of the conversation your audience cares about, not the subject of it.” — Shane Snow, Founder of Contently Show don’t tell. That should be your mantra when using email to communicate your company’s culture. Telling … Continue reading The Art of the Customer-Focused Email
Liz O’Neill November 27, 2014 The majority of B2B marketers believe in the value of content marketing. 93% have incorporated it into their strategy, and 51% rate their content marketing practices as “very mature.” But very few are seeing the return on their investment. According to Forrester, an overwhelming 85% of marketers fail … Continue reading 3 Case Studies That Prove The Value Of A Customer-Focused Content Strategy
