Tag Archives: CUSTOMER

The Symbiotic Relationship Between Customer Loyalty & Advocacy

How can you turn your loyal customers into advocates? Columnist Jim Williams discusses best practices for advocate marketing. Jim Williams on March 12, 2015 In a SaaS business, customer loyalty is vital to your company’s success. Many businesses won’t turn a profit in the first few months — or years — after acquiring a new customer. They count … Continue reading The Symbiotic Relationship Between Customer Loyalty & Advocacy →

The Benefits of Customer Financing: Increase AOV 15% with Consumer Credit Options

Customer Relationship Managemnet

Chase JonesMarch 10, 2015 If you’ve been to a big-box retailer lately, you’ve likely noticed how heavily they market their consumer credit products. It’s nothing new. Offering financing is an option that large retailers have used for years to give their customers more purchasing power, encouraging larger average order value (AOV) and thus increasing revenue … Continue reading The Benefits of Customer Financing: Increase AOV 15% with Consumer Credit Options →

Elevating the Customer Experience Through Social Channels [Infographic]

Customer Relationship Managemnet, Infographics

Matt ZajechowskiMarch 10, 2015 From what they’re eating for breakfast to their thoughts on current events, people are increasingly turning to social media to voice their opinions and seek answers to their questions. Unfortunately, this means that dissatisfied customers are quick to criticize a recent experience with the brand; over a million people tweet about … Continue reading Elevating the Customer Experience Through Social Channels [Infographic] →

Use Customer Testimonials To Drive Sales

Sales Leads Conversion

Sabrina JessMarch 9, 2015 We both know you’re great. Whatever you’re selling is great. You believe in the product and the value it adds to the lives of other people. Your marketing is on point. Your network is growing. And now you just sell to the right people. Right? Not quite. In an age where … Continue reading Use Customer Testimonials To Drive Sales →

Small Business Boot Camp: How to Identify Your Target Market and Create Customer Personas

Ad Campaigns

Katey FerenziMarch 8, 2015 This is the eighth installment of the #SellMore Small Business Boot Camp series, in which we have already discussed how to find a product niche, how to source your product, how to evaluate your small business idea, business laws and nuances you’ll need to address, how to conduct market research and … Continue reading Small Business Boot Camp: How to Identify Your Target Market and Create Customer Personas →

4 Ways to Provide Great Customer Service On Twitter

Customer Engagement

Kevin FredrickMarch 6, 2015 Social media sites are some of the most-used in the world, with Twitter sitting firmly in the top five. According to Twitter, there are 288 million active Twitter users, and more than 500 million tweets are sent every day. Is your business using this popular communication channel to support your customers? Here are 4 ways to … Continue reading 4 Ways to Provide Great Customer Service On Twitter →

5 Small Checkout Improvements to Relieve Customer Anxiety and Reduce Cart Abandonment

Sales Strategy

Chase JonesMarch 3, 2015 Shopping cart abandonment remains a significant cause of heartburn for just about every online business — from the smallest storefront to the largest mega-retailer. In fact, an average of 68% of all online shopping carts are abandoned. Why do shoppers fail to complete a transaction? There are several causes, including cost, … Continue reading 5 Small Checkout Improvements to Relieve Customer Anxiety and Reduce Cart Abandonment →