Columnist Brian Rigney discusses how marketers can deliver richness and brand identity across all channels and devices to turn a glance into a deep dive. Brian Rigney on June 10, 2015 The window of opportunity to get a browsing consumer’s attention is a very small one — and increasingly it is a window viewed on … Continue reading Maximize Marketing Reach: A Glance At The Customer Is All You Get
Minimizing the amount of time you spend accessing and compiling data from your marketing technologies will give you more time to think about what’s really important, says columnist Katrin Ribant. Katrin Ribant on June 9, 2015 We all try to put our focus on the customer. Of course we do. But all marketers know that … Continue reading Avoid The Martech Wormhole: Tips For Integration So You Can Focus On The Customer
Margot da CunhaJune 1, 2015 Did you know that 25 percent of consumers who complain to brands on Facebook or Twitter expect a response within an hour, according to HubSpot? This seems a bit unrealistic, right? Shockingly enough, it might not be. You’ll likely lose respect and loyalty from a client if their questions and … Continue reading 4 Steps To Go Above And Beyond In Social Media Customer Service
Katey FerenziMay 29, 2015 Nearly every single effort on the part of an online business owner is a step toward increasing or optimizing their conversion rate. After all, you can be buying ads across the internet and pulling in hoards of traffic, but if none of those people convert –– all of that money is … Continue reading Conversion Rate Optimization: 22 Ways to Increase Site Speed, Performance and Security to Improve Customer Trust
Rebekah RichardsMay 29, 2015 What does your mission statement say? Is it poignant? Or does it leave you wondering, “What am I supposed to do with that?” Creating a customer-centric vision statement to guide new and veteran employees in your company is essential. This statement sets the tone for what’s expected in all departments. As … Continue reading How to Create a Customer Centric Vision Statement
Tricia MorrisMay 28, 2015 Customers’ expectations for brands and organizations delivering the right answer at the right time, whether through assisted or self-service, continue to grow. In the The Real Self-Service Economy Report, 70 percent of consumers surveyed now expect a company website to include a self-service application. In the most recent American Express Customer … Continue reading 2015 State Of Knowledge For Customer Service [Infographic]
Lauren ThomsonMay 28, 2015 In a world of technology and social media, customer interaction can either make or break your marketing strategy. Today, protecting your brand now means solid social customer service practices across your helpdesk, front line, and all levels of your operation. The Power Of Social Media Social media drives the way people … Continue reading Why Social Customer Service Is Crucial For Brand Development
Dave BrockMay 28, 2015 Connect via LinkedIn SubjectMessageConnect There are some interesting discussions about the amount of research required to prospect and engage customers. Inevitably, the search is for the right answer—or probably realistically, it’s “give me the answer I want to hear.” The answer we want to hear is, “What’s the minimal amount of … Continue reading How Well Do I Have To Know My Customer?
Sue ReynoldsMay 14, 2015 Social media contests can drive customer engagement According to social media scheduling tool Buffer, 35 percent of fans like a company’s page on Facebook so they can participate in a contest. Contests drive customer engagement, increase your social media influence and collect valuable feedback from your target market. Even businesses with … Continue reading Social Media Contests: Ideas, Prizes and Customer Engagement
Sylvia BrowderMay 13, 2015 Every business with an online portal needs the social media for branding and indulging their online clientele. That explains why almost any company you can think of has an active supporting team that operates solely on social networks. But make no slip-up on the strategies you choose to deploy on the … Continue reading 5 Customer Service Mistakes to Avoid When Using Social Media
