Jim FisherJune 30, 2015 Social Media can and should be a popular marketing tool as it appears to be: Relatively inexpensive (low production and space costs). Easy to manage (run internally with lower cost staff/your office Millennial). Reaching your best or most loyal customers (because they make the choice to follow you). However, an effective … Continue reading 6 Social Media Steps For Improving Sales Through Increased Customer Engagement
Bob HutchinsJune 30, 2015 When Alexander Graham Bell debuted the first telephone in 1876, you couldn’t buy just one. You had to buy two. One for you. And one for whoever else you wanted to talk to. If you needed to connect with a second friend or business associate, you’d have to buy another pair … Continue reading How Customer Service Is Becoming More Human [Infographic]
Andrew GazdeckiJune 27, 2015 Tweet, Pin, Like and post. Being social media savvy is super important and most businesses have begun to realize this. Many, however, make the mistake of not going about social media in the right way, or utilizing one facet of social media while ignoring another. You can use social media to … Continue reading How Social Media is the Key to Customer Success
VerticalResponseJune 25, 2015 Twitter has fundamentally changed the way that customer service interactions take place. For years, consumer concerns often went unheard or were swept under the rug to protect a company’s overall image. The increased role of social media within product marketing has however, now given buyers in the marketplace much more power to leverage over … Continue reading 4 Twitter Tools that Help You With Customer Service
Marko SaricJune 22, 2015 According to a recent survey, social media active brands are developing a very bad reputation for their non-existent customer service. But what is the state of social media customer service experience exactly? Here’s a summary of the study Locowise did on customer support on Facebook: Locowise looked at more than 900 … Continue reading The State Of Social Media Customer Service Experience
Alleli AspiliJune 22, 2015 Have you experienced complaining via social media? Was it addressed promptly or were you seen-zoned? Honestly, I have and it was an unpleasant experience. I guess, I am one of those people, who were included in HelpScout.net’s statistics, which shows that 78% of customers have bailed out of a transaction due … Continue reading How to Offer Great Customer Service With Social Media
Matthew YeomanJune 13, 2015 Using video for online customer service helps you take something that’s traditionally a marketing channel and turns it into something that truly gives back to your customers. Not only will you be helping your current customers better understand your brand and products, but the right kind of video content will bring … Continue reading Tips To Providing Great Customer Support Through Video
Ritu PantJune 13, 2015 Businesses receive complaints and compliments almost daily. Most companies simply log this information, address the issue, and never look back at it. Savvy businesses collect the data and use it to create detailed customer metrics. Customer metrics can be employed to solve issues and improve client relationships in different areas of … Continue reading Improving Customer Service With The Magic of Metrics
Columnist Brian Rigney discusses how marketers can deliver richness and brand identity across all channels and devices to turn a glance into a deep dive. Brian Rigney on June 10, 2015 The window of opportunity to get a browsing consumer’s attention is a very small one — and increasingly it is a window viewed on … Continue reading Maximize Marketing Reach: A Glance At The Customer Is All You Get
Minimizing the amount of time you spend accessing and compiling data from your marketing technologies will give you more time to think about what’s really important, says columnist Katrin Ribant. Katrin Ribant on June 9, 2015 We all try to put our focus on the customer. Of course we do. But all marketers know that … Continue reading Avoid The Martech Wormhole: Tips For Integration So You Can Focus On The Customer
