As consumers continue to shift toward mobile, how can brands use email to improve customer engagement? Columnist Jason Warnock has some tips for marketers. Jason Warnock on July 7, 2015 We’ve heard it before: “Mobilegeddon” is upon us. Just a couple of months ago, Google updated its algorithm to reward mobile-friendly websites. Shifts like this … Continue reading How To Maintain Email Customer Engagement In An Increasingly Mobile Marketplace
Jake JeffriesJuly 4, 2015 With the introduction of the internet and social media the same question has been cropping up in meetings all around the world… How can we turn our website traffic and social media following into customers? One way that businesses can do this is by having a keyword on a short code. … Continue reading How to Increase Your Sales, Leads and Customer Base With Ease… [Infographic]
Jim FisherJune 30, 2015 Social Media can and should be a popular marketing tool as it appears to be: Relatively inexpensive (low production and space costs). Easy to manage (run internally with lower cost staff/your office Millennial). Reaching your best or most loyal customers (because they make the choice to follow you). However, an effective … Continue reading 6 Social Media Steps For Improving Sales Through Increased Customer Engagement
Bob HutchinsJune 30, 2015 When Alexander Graham Bell debuted the first telephone in 1876, you couldn’t buy just one. You had to buy two. One for you. And one for whoever else you wanted to talk to. If you needed to connect with a second friend or business associate, you’d have to buy another pair … Continue reading How Customer Service Is Becoming More Human [Infographic]
Andrew GazdeckiJune 27, 2015 Tweet, Pin, Like and post. Being social media savvy is super important and most businesses have begun to realize this. Many, however, make the mistake of not going about social media in the right way, or utilizing one facet of social media while ignoring another. You can use social media to … Continue reading How Social Media is the Key to Customer Success
VerticalResponseJune 25, 2015 Twitter has fundamentally changed the way that customer service interactions take place. For years, consumer concerns often went unheard or were swept under the rug to protect a company’s overall image. The increased role of social media within product marketing has however, now given buyers in the marketplace much more power to leverage over … Continue reading 4 Twitter Tools that Help You With Customer Service
Marko SaricJune 22, 2015 According to a recent survey, social media active brands are developing a very bad reputation for their non-existent customer service. But what is the state of social media customer service experience exactly? Here’s a summary of the study Locowise did on customer support on Facebook: Locowise looked at more than 900 … Continue reading The State Of Social Media Customer Service Experience
Alleli AspiliJune 22, 2015 Have you experienced complaining via social media? Was it addressed promptly or were you seen-zoned? Honestly, I have and it was an unpleasant experience. I guess, I am one of those people, who were included in HelpScout.net’s statistics, which shows that 78% of customers have bailed out of a transaction due … Continue reading How to Offer Great Customer Service With Social Media
Matthew YeomanJune 13, 2015 Using video for online customer service helps you take something that’s traditionally a marketing channel and turns it into something that truly gives back to your customers. Not only will you be helping your current customers better understand your brand and products, but the right kind of video content will bring … Continue reading Tips To Providing Great Customer Support Through Video
Ritu PantJune 13, 2015 Businesses receive complaints and compliments almost daily. Most companies simply log this information, address the issue, and never look back at it. Savvy businesses collect the data and use it to create detailed customer metrics. Customer metrics can be employed to solve issues and improve client relationships in different areas of … Continue reading Improving Customer Service With The Magic of Metrics
