In the age of the hyperconnected consumer, delivering a personalized experience is key. Columnist Andy Betts shares three ways to engage and resonate with your audience. Andy Betts on January 24, 2018 We are entering a new year in martech where organizational metrics of success will increasingly be aligned with customer success metrics. In … Continue reading A new era of personalization: The hyperconnected customer experience
Kara Perez — January 24, 2018 — January 24, 2018 Mediamodifier / Pixabay Hit the ground running this month (and hey, every month afterwards!) by focusing on what really matters: building an audience of people that freaking love you. You want to have a business base that is interested, engaged, and in love with you … Continue reading 3 Tactics To Increase Business + Customer Engagement
A marketer’s guide to increasing customer retention and generating loyalty. According to 3Cinteractive, 64 percent of brands reported an increase in loyalty program membership over the last year. Loyalty programs are becoming more sophisticated, moving beyond the traditional spend-and-get model, to omnichannel and multichannel programs that recognize customers for every interaction they make with a … Continue reading The 7 biggest trends driving customer loyalty
Sure, chatbots can cut costs, but columnist Jay Baer says before you jump on the chat bandwagon, you need to make sure you’re putting the customer first. Jay Baer on January 22, 2018 Artificial intelligence is one of the biggest buzzwords in society, and the business world is making widespread use of a practical … Continue reading Incorporating a chatbot? How to put the customer first
Aleah Taboclaon — January 19, 2018 Follow @aleahphils — January 19, 2018 For small business owners, continuously growing your online presence is everything, especially if you have an e-commerce site. After all, how can your potential customers find you if your business doesn’t come up in their searches? Unfortunately, the battle to better market your … Continue reading All You Need To Know About Having Customer Reviews in Your Website
Developing a top-notch customer loyalty program is hard — but it can deliver in spades. Columnist Rohit Gupta shares the 3 biggest benefits of a well-designed loyalty program Rohit Gupta on January 19, 2018 Customer loyalty programs have been around in some form or another for decades. But in today’s world, where people are … Continue reading Why launching — or revamping — a customer loyalty program should be a top priority for retailers in 2018
Contributor Steve Tutelman explains how voice search is bringing marketers closer to the customer. Steve Tutelman on January 17, 2018 Voice search stands to live at the heart of how retail marketers guide the customer experience into the future. Behind every voice query lies data riper with real-time intent and context than perhaps any … Continue reading Voice search in retail: Evolving the customer experience
George Beall — January 11, 2018 Follow @GeorgePBeall — January 11, 2018 Photo-Mix / Pixabay Over the past few years, customers have slowly been shifting to social media as their primary means of directly connecting with brands. From customer support to questions about products, direct messaging has become a go-to for consumers to bring forward … Continue reading 4 Ways to Increase Customer Engagement With Social Media Direct Messaging
Ellen Huxtable — January 11, 2018 Follow @abiztweet — January 11, 2018 www_slon_pics / Pixabay Whether you’re corporate or entrepreneurial, firing a customer can create an emotional roller coaster. More than likely, the soon-to-be ex-customer has been a source of frustration, discord, anger and financial loss. You know everyone will breathe easier, but you can … Continue reading Firing a Customer: Strategies and Options
Burke Alder — January 11, 2018 — January 11, 2018 (January 12, 2018), David Skok, General Partner of Matrix Partners, published a great customer success article called Top Two Reasons for Churn. In this article, Skok discusses how failure to onboard a customer successfully and how loss of the champion who drove the purchase are … Continue reading 3 Easy Steps For Building a Repeatable and Highly Beneficial Customer Onboarding Process
