Tag Archives: CUSTOMER

How you handle email replies matters for great customer experiences

If your “reply-to” handling is automated, you might be missing an opportunity Ryan Phelan on April 16, 2021 Have you looked at your email replies lately? I’m talking about the email messages that come back to your “reply-to” email address after you send an email campaign. Many are autoresponders, like out-of-office messages, but personal replies … Continue reading How you handle email replies matters for great customer experiences →

Accelerating the ABM customer journey

Account Management

Pepperjam’s experience with the new Journey Acceleration Measurement solution from Madison Logic Kim Davis on March 31, 2021 at 10:55 am “Ensuring our brand is consistently visible to our target audience is critical. Deploying an ABM strategy ensures we can not only reach key accounts with precision targeting but also engage them through a multi-faceted … Continue reading Accelerating the ABM customer journey →

Customer Service Tips for the Phone

Customer Service

Customer Service Tips for the Phone Any business, large or small, has a phone but with the advent of the internet and smartphones that can do anything at the touch of a button, it can be easy to forget the importance of etiquette and customer service when answering a business phone. Because it seems so … Continue reading Customer Service Tips for the Phone →

How to Reduce Customer Churn in 2021 (4 Tips)

Customer Retention

Jared Atchison March 29, 2021 If your goal is to sell more products and build a highly engaged audience, you’re in the right place! We have to keep in mind plenty of things when attempting to grow our company, but none are quite as important as building trust and rapport with our audience. When a … Continue reading How to Reduce Customer Churn in 2021 (4 Tips) →

Form Your Agile Marketing Teams Around the Customer

Customer Communication

How work gets delivered by different agile teams Stacey Ackerman on March 17, 2021 Agile marketing is all about putting customers at the center of everything we do. Yet, so many marketing organizations struggle to form teams this way. One of the biggest benefits of agile marketing is being able to have teams that can … Continue reading Form Your Agile Marketing Teams Around the Customer →

MarTech: Chasing the changing customer

Marketing Technology

Marketers and customers are locked in a continuum of ongoing change Chris Wood on March 16, 2021 On January 1, 2021, MarTech Editorial Director Kim Davis explained, kicking off the MarTech conference today, “everything wasn’t suddenly new again. It wasn’t a sudden reset. We’re living and working in a continuum of change — change which … Continue reading MarTech: Chasing the changing customer →

How to Use Email Marketing to Develop Customer Personas

Email Marketing Strategy

Syed Balkhi March 3, 2021 Business owners and marketers use a wide range of tactics to grow their lead lists and secure more sales. Despite the different strategies, there’s one that runs parallel through every company you can possibly imagine. They spend time learning about their target audience. Customers are the driving force behind every … Continue reading How to Use Email Marketing to Develop Customer Personas →

How to Create a High Converting Ecommerce Customer Journey

eCommerce Conversion

Brianna Lucido March 2, 2021 In general, people are pretty intuitive. Shoppers can tell whether a brand has made an effort to understand and cater to their needs. Creating an accessible and enjoyable ecommerce customer journey goes a long way to boost customer loyalty and, in turn, your conversion rate. Let’s first take a look … Continue reading How to Create a High Converting Ecommerce Customer Journey →

How to Create Your Customer Onboarding Email Series

Customer Onboarding

Ashley Hill February 23, 2021 A recent client project I did, and one I recommend to all my clients, is setting up an automated workflow for new customers. Much like ones for new subscribers, by giving your customers the information they need to work with your product or service best, you’re helping to ensure they … Continue reading How to Create Your Customer Onboarding Email Series →

How To Build Support For A Customer Data Platform

Customer Service

How To Build Support For A Customer Data Platform by Dan Hixson , February 19, 2021 “We can use something we already own, no need to buy something new.” Right? That’s the response marketers often get from their organizations if they request a customer data platform (CDP) to enhance their marketing efforts. Those responsible for … Continue reading How To Build Support For A Customer Data Platform →