Tag Archives: CUSTOMER

How to Commit Your Brand to Customer Success

Jared Atchison May 12, 2021 There are countless ways to grow your brand as a small business owner. Effective marketing, a strong customer support team, and a robust content strategy all contribute to the development of your company. When you look at all of these factors, you’ll find that they have something in common. They … Continue reading How to Commit Your Brand to Customer Success →

Customer Acquisition, Omnichannel Marketing and Data Quality

Customer Acquisition

Larisa Bedgood May 11, 2021 Consumers shop across numerous devices and channels, much of these increasingly digital in today’s changed environment. In fact, the average shopper uses approximately 10.4 sources of information to make a purchase decision (Bazaarvoice). Omnichannel strategies have become increasingly critical for brands to engage with consumers across the entire purchase journey. … Continue reading Customer Acquisition, Omnichannel Marketing and Data Quality →

Leveraging customer content, old martech myths: Thursday’s daily brief

Customer Communication

Plus, submit your session pitch for our fall MarTech event Kim Davis on May 6, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered … Continue reading Leveraging customer content, old martech myths: Thursday’s daily brief →

Welcoming Re-Humanization Of Brand, Customer Experience

Customer Experience

Welcoming Re-Humanization Of Brand, Customer Experience by Cory Treffiletti , Featured Contributor, May 5, 2021 Pop quiz. What have you been missing for the last 18+ months? Answer: In-person, human interaction on a broad scale. That’s what most people will say — and it’s likely to be the most important thing brands can pay … Continue reading Welcoming Re-Humanization Of Brand, Customer Experience →

As UGC gets a pandemic bump, brands need to leverage customer content now

Branding Awareness

Luggage maker Calego says the playbook it developed before COVID-19 has really paid off as the importance of UGC grows Chris Wood on May 5, 2021 Driving brand awareness and conversions through user-generated content isn’t a new tactic for digital marketers, but those methods are finding new levels of success during the COVID-19 pandemic. For … Continue reading As UGC gets a pandemic bump, brands need to leverage customer content now →

How to Strengthen Your Customer Support Strategy

Customer Service

Jared Atchison May 4, 2021 When you sell your product to a customer, you want them to feel confident in their purchase and come back for repeat orders. Creating a great product is the first step in this process, but it’s far from the last. Your support channels play a crucial role in providing a … Continue reading How to Strengthen Your Customer Support Strategy →

3 Major Customer Retention Mistakes to Look Out For

Customer Retention

Chris Christoff April 29, 2021 Once you have launched your business, the first thing you need to think about is how to attract customers to buy your products and services. Because obviously, you need customers for your business to be successful. So you devise various marketing strategies to attract new leads, retain them and finally … Continue reading 3 Major Customer Retention Mistakes to Look Out For →

What is a Persuasive B2B Customer Testimonial?

B2B Success

Shannan L. Seely April 23, 2021 As spring is becoming more spring-like in the Northeast, I’m itching (and so are my eyes) to plant flowers. Spruce up our yard. You might be doing some spring cleaning in your office. Seasonal maintenance on your marketing. As you examine what needs attention, consider a key component. Namely, … Continue reading What is a Persuasive B2B Customer Testimonial? →

How Customer Analytics Tools Democratize Data

Customer Analytics

Michele Szabocsik April 21, 2021 More and more companies are looking for customer analytics tools that will enable their entire organization to apply advanced analytics, uncover meaningful customer insights, and quickly act on those insights to drive business growth. It’s all part of the larger trend towards first-party customer data democratization. Companies now realize they … Continue reading How Customer Analytics Tools Democratize Data →

How you handle email replies matters for great customer experiences

Customer Experience

If your “reply-to” handling is automated, you might be missing an opportunity Ryan Phelan on April 16, 2021 Have you looked at your email replies lately? I’m talking about the email messages that come back to your “reply-to” email address after you send an email campaign. Many are autoresponders, like out-of-office messages, but personal replies … Continue reading How you handle email replies matters for great customer experiences →