Matt Shealy June 30, 2021 For subscription businesses, getting customers and keeping them is a delicate line that they need to balance. While on the other hand, getting customers to sign the dotted line is important, getting them to stay can spell the difference between success and failure. As 65% of every company’s business comes … Continue reading Best Practices for Reducing Customer Churn Rates
Tag Archives: CUSTOMER
How My Grandfather’s Fishing Wisdom Applies to Customer Acquisition
Laura Patterson June 22, 2021 In this episode we’re using a fishing story to illustrate how to ensure Marketing and Sales work together when it comes to customer acquisition. There have been many meetings over the years where I’ve shared a story about summer weekends with my grandparents as a child to help companies understand … Continue reading How My Grandfather’s Fishing Wisdom Applies to Customer Acquisition
Crumbling Cookies Lead To Performance Challenges, But Better Customer Experiences
Crumbling Cookies Lead To Performance Challenges, But Better Customer Experiences by Laurie Sullivan , Staff Writer @lauriesullivan, June 15, 2021 Cookies are crumbling, making it more difficult for marketers to target consumers with ads — but it just means they are spending more time focusing on the customer experience. Cisco customers’ buying cycle is about 16 … Continue reading Crumbling Cookies Lead To Performance Challenges, But Better Customer Experiences
How Tech Companies Can Add Email Marketing to Increase Customer Retention
Michael Usiagwu May 27, 2021 In email marketing, what drives customer retention is engagement. Therefore, your email strategy should be basically looking for opportunities to create and strengthen meaningful relationships with your subscribers. It’s all about giving people what they want/need. For tech companies (or any kind of company, for that matter), email is a … Continue reading How Tech Companies Can Add Email Marketing to Increase Customer Retention
How to Commit Your Brand to Customer Success
Jared Atchison May 12, 2021 There are countless ways to grow your brand as a small business owner. Effective marketing, a strong customer support team, and a robust content strategy all contribute to the development of your company. When you look at all of these factors, you’ll find that they have something in common. They … Continue reading How to Commit Your Brand to Customer Success
Customer Acquisition, Omnichannel Marketing and Data Quality
Larisa Bedgood May 11, 2021 Consumers shop across numerous devices and channels, much of these increasingly digital in today’s changed environment. In fact, the average shopper uses approximately 10.4 sources of information to make a purchase decision (Bazaarvoice). Omnichannel strategies have become increasingly critical for brands to engage with consumers across the entire purchase journey. … Continue reading Customer Acquisition, Omnichannel Marketing and Data Quality
Leveraging customer content, old martech myths: Thursday’s daily brief
Plus, submit your session pitch for our fall MarTech event Kim Davis on May 6, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered … Continue reading Leveraging customer content, old martech myths: Thursday’s daily brief
Welcoming Re-Humanization Of Brand, Customer Experience
Welcoming Re-Humanization Of Brand, Customer Experience by Cory Treffiletti , Featured Contributor, May 5, 2021 Pop quiz. What have you been missing for the last 18+ months? Answer: In-person, human interaction on a broad scale. That’s what most people will say — and it’s likely to be the most important thing brands can pay … Continue reading Welcoming Re-Humanization Of Brand, Customer Experience
As UGC gets a pandemic bump, brands need to leverage customer content now
Luggage maker Calego says the playbook it developed before COVID-19 has really paid off as the importance of UGC grows Chris Wood on May 5, 2021 Driving brand awareness and conversions through user-generated content isn’t a new tactic for digital marketers, but those methods are finding new levels of success during the COVID-19 pandemic. For … Continue reading As UGC gets a pandemic bump, brands need to leverage customer content now
How to Strengthen Your Customer Support Strategy
Jared Atchison May 4, 2021 When you sell your product to a customer, you want them to feel confident in their purchase and come back for repeat orders. Creating a great product is the first step in this process, but it’s far from the last. Your support channels play a crucial role in providing a … Continue reading How to Strengthen Your Customer Support Strategy
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