Tag Archives: CUSTOMER

Pega combines customer journeys with AI-driven next-best-actions

AI Marketing Tools

Next-best-action customer journeys seeks to give marketers oversight without constraining the AI. Kim Davis on December 2, 2021 Pega this week announced the launch of Next-Best-Action Customer Journeys, a portfolio of capabilities aimed at unifying the marketing team’s understanding of customer journeys with automated, AI-driven next-best-actions, prompted by the customer’s real-time context — the stage … Continue reading Pega combines customer journeys with AI-driven next-best-actions →

5 Useful Sources For Capturing Voice of the Customer (VoC) Data

Voice Assistants

Pete Winter November 30, 2021 The most valuable sources of VoC data for B2B marketers. Voice of the customer data represents the opinions, desires, demands and motivations of your target customers. It allows you to understand their needs better than anyone else, helping you develop customer-driven products (and come up with effective ways to communicate … Continue reading 5 Useful Sources For Capturing Voice of the Customer (VoC) Data →

4 ways to drive customer engagement through personalization

Customer Engagement

Personalized experiences can determine the success of customer engagement strategies. Corey Patterson on November 30, 2021 Most marketing professionals know personalization is a key ingredient to successful customer engagement. But it’s not always clear how to put together a winning strategy. “One path is traditional broadcast thinking,” said Ehren Maedge, GM of North America at … Continue reading 4 ways to drive customer engagement through personalization →

How responsible marketing impacts customer retention and value

Customer Retention

Implementing a responsible data infrastructure will better serve customers who want everything now. Chris Wood on November 23, 2021 “More and more brands from around the world are discussing responsible marketing and striving to embody it,” said Frank Brooks, Head of EMEA Marketing at marketing automation company dotdigital, at our recent MarTech conference. To build … Continue reading How responsible marketing impacts customer retention and value →

Understanding Your Target Customer: Creating a Customer Profile

Customer Segmentation

Polina Zakaryan November 22, 2021 Whether selling through traditional avenues or eCommerce platforms, marketers must first understand which individuals are most likely to purchase their products and services. Creating an accurate customer profile of who, why, where, and how is the critical starting point for an enterprise to promote its brand. Social media marketing, for … Continue reading Understanding Your Target Customer: Creating a Customer Profile →

5 ways marketers can improve customer experiences with personalization

Customer Experience

Personalized CX can help marketers unify customer journeys. Corey Patterson on November 19, 2021 One of the most frustrating things for customers is a fragmented brand interaction. And with consumer expectations at an all-time high, poor CX could end up breaking your marketing campaigns. “Research from PwC shows something that should be scary to CX … Continue reading 5 ways marketers can improve customer experiences with personalization →

Improve customer experience and hit marketing goals by mapping out the customer journey

Customer Experience

HCL Unica’s Tom Hannigan shares insights from a hotel client with MarTech conference attendees. Chris Wood on November 19, 2021 When marketers implement new personalization and DX technology into their stacks, they expect better visibility into engagement with customers, and also measurable results. “Increasingly, we’re seeing marketers that have either weekly, monthly or quarterly goals, … Continue reading Improve customer experience and hit marketing goals by mapping out the customer journey →

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