Tag Archives: CSuite

The rise of the builder C-suite

November 20, 2025 The rise of the builder C-suite

How a C-Suite mom of three stays sane in the summer

July 12, 2025 How a C-Suite mom of three stays sane in the summer BY Karishma Patel Buford As the school year winds down, many working parents face a seasonal challenge that’s as predictable as it is taxing: how to stay productive at work while managing the logistics, emotions, and expectations that come with kids being … Continue reading How a C-Suite mom of three stays sane in the summer →

Latinas still account for only 1% of C-suite roles

Corporate Appointments

June 13, 2024 Latinas still account for only 1% of C-suite roles A new report by Lean In finds that Latinas face the greatest hurdles to climbing the corporate ladder. BY Pavithra Mohan While the gender pay gap persists for all women relative to their white male counterparts, it has long been widest for Latinas, who … Continue reading Latinas still account for only 1% of C-suite roles →

Data literacy: The key to correcting the C-suite trust deficit

Data Management

Overcome the absence of trust in marketing. Develop a data-driven process for campaign planning aligned to cross-departmental metrics. Mike Ruff on May 3, 2024 Take a moment to search “CMO tenure” and you’ll find a wide variety of content discussing the short tenure of CMOs and how it’s among the shortest of roles in … Continue reading Data literacy: The key to correcting the C-suite trust deficit →

How marketing ops can learn to speak C-suite

Corporate Creativity

The language barrier between marketing operations and top executives is a problem for both sides. Here’s what you need to do. Ali Schwanke on December 27, 2023 The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. A busy CEO, however, now barraged … Continue reading How marketing ops can learn to speak C-suite →

Unifying the C-suite: A roadmap for CMO-CTO partnerships

Corporate Appointments

A practical framework for C-suite leaders looking to drive collaboration, build trust and leverage data within their organizations. Gene De Libero on November 17, 2023 Collaboration is key for C-suite leaders looking to drive business impact. However, lingering departmental silos can limit the potential of partnerships across the executive team. A marketing organization’s growth often … Continue reading Unifying the C-suite: A roadmap for CMO-CTO partnerships →

6 tips to impress the C-suite with year-end marketing reports

Corporate Appointments

Don’t miss the opportunity to create year-end presentations for the executive team and demonstrate your team’s accomplishments. Lindsay DiLemmo on December 16, 2022 Demonstrating your team’s accomplishments with year-end reporting is an opportunity no marketer should pass up. Your executive team will appreciate a reminder of achievements in one presentation. Most of us have felt … Continue reading 6 tips to impress the C-suite with year-end marketing reports →

How to Wow the C-Suite as an HR Professional 

Corporate Culture

Kellie Wong February 10, 2021 If you’re an HR professional, you probably got into the business because you like helping people and hope to make the world — or at least your company — a better place. You care about people’s needs, and you likely feel best when you’re making a difference in someone’s life. … Continue reading How to Wow the C-Suite as an HR Professional  →

Confidence Among C-Suite Execs Plummets: 7 Trends For 2021 To Dig Them Out

Leadership Development

Confidence Among C-Suite Execs Plummets: 7 Trends For 2021 To Dig Them Out by Laurie Sullivan @lauriesullivan, October 22, 2020 Deloitte wanted to better understand how people and brands responded to the pandemic and, most importantly, how some brands were able to flourish even during turbulent times. Eighteen months ago, Deloitte polled executives on their … Continue reading Confidence Among C-Suite Execs Plummets: 7 Trends For 2021 To Dig Them Out →

Getting the C-Suite to buy in on agile marketing

Marketing Strategy

Look for way to highlight budget implications, effect on sales that agile workflows are driving. Rodric Bradford on September 9, 2020 While agile marketing is the norm for many marketing operations teams, the C-suite in most organizations is likely preoccupied with other concerns than trying to understand scrum versus kanban. So how do you break … Continue reading Getting the C-Suite to buy in on agile marketing →