Tag Archives: Crunch

Crunch Time for Small Business Advertising: The Long Tail Needs Better Targeting

Crunch Time for Small Business Advertising: The Long Tail Needs Better Targeting by Sarah Bolton , Op-Ed Contributor, September 9, 2022 Small businesses (SMBs) represent the long tail of media advertising. Though small individually, their spend power is mighty in aggregate, as Facebook and Google recognized when they moved first into scalable, self-serve advertising, which … Continue reading Crunch Time for Small Business Advertising: The Long Tail Needs Better Targeting

Social Crunch Time: Running Your Business’s Social On Only 30 Minutes Per Day

Sabrina TurmanApril 28, 2015 As a small business owner, you’re making many decisions and judgment calls every day: budget, inventory, personnel, marketing…the list goes on. Business owners often have the best intentions for staying active on social media, but the time they would devote to it eventually gets overwhelmed. Given its relatively inexpensive operation, enormous … Continue reading Social Crunch Time: Running Your Business’s Social On Only 30 Minutes Per Day