Amanda ClarkMay 13, 2015 Is your website a 24/7 sales machine? Is it a virtual storefront that draws in new clients and converts leads into consumers? Or does it just kind of sit there on the Web—an online placeholder but not much more? We talk to a lot of small business owners who are anxious … Continue reading 4 Crucial Website Elements You May Be Overlooking
Carol StephenMay 9, 2015 Why Collaboration is Crucial to Your Business Success The Internet can be a big and lonely place. If you are a freelancer, you may only see your dog or cat for most of the day unless you work with other people. That old saying “two heads are better than one” has … Continue reading Why Collaboration Is Crucial To Your Business
Laura ColeApril 29, 2015 In the wake of the great recession, an entire generation of so-called ‘accidental entrepreneurs’ began launched their solo pursuit of financial independence. Having rebounded from hardship and capitalized on ground-breaking remote communication technologies, these entrepreneurs are now part of a group that will account for an estimated 40% of the U.S. … Continue reading The Business Start-up Guide: 3 Crucial Tips for Fledgling Firms
Jessie-Lee NicholsJanuary 31, 2015 Are you wondering whether your website gets you any business? Is it hard to use on a mobile device? Does it look outdated? There are so many reasons that companies and organizations choose to undertake a website redesign. With technology and design trends changing so quickly, you should probably plan for … Continue reading 10 Crucial Elements for Your Next Website Redesign
Sarah SkerikJanuary 30, 2015 Twitter analytics reveal audience engagement per-tweet. According to a paper published last month by Forrester, (Want More Social Marketing Budget? Stop Measuring Social Engagement) the engagement rates of social audiences following brands are under .01%, leading the author to conclude that “engagement isn’t a useful social marketing success metric.” I actually … Continue reading 3 Reasons Why Social Media Engagement is a Crucial Metric
Kenneth ChewJanuary 20, 2015 “What’s dangerous is to not evolve,” Amazon honcho Jeff Bezos once famously said. Yet for every Amazon success story, there have been a thousand other brands spectacularly imploding over e-Commerce’s storied 20 year history – however bright their star once shone. Backed by the likes of LVMH and Goldman Sachs, Boo.com … Continue reading 5 Key Trends Crucial to e-Commerce Success in 2015
Business.comJanuary 5, 2015 How many newsletters in your inbox do you actually plan to read? It can be difficult to get a sense of which branded emails are worth opening when your inbox feels like a black hole. And while brands can’t exactly control open rates, there are ways to increase the chances of more … Continue reading 12 Design Elements Crucial For A Newsletter’s Success
By Michel Falcon, Published October 15, 2014 It was in 2007 that I set a goal to become a customer experience consultant and keynote speaker. I recognized that the companies we admire have made a premeditated effort to put their customers at the core of their business. I also realized that companies who continuously … Continue reading My 3 Crucial Lessons from These Customer Experience Entrepreneurs
It’s time to change the way you think about digital marketing. A lot of what we once “knew” about marketing no longer applies, especially when it comes to using social media as a marketing tool. It’s time for an update, for new stats about digital marketing and how you can use them to your advantage. Tip … Continue reading 24 Digital Marketing Tips, Tip #9 is Crucial!
To: Local Directories From: Google Re: Local Search Rankings Hey guys… You may have noticed that over the past year, a lot of the organic traffic to your sites has been… well, we guess the right word is “tanking.” As you know, it is our … Continue reading An Open Letter From Google To Local Directory Sites (Parody)
