Tag Archives: Crucial

The Business Start-up Guide: 3 Crucial Tips for Fledgling Firms

Laura ColeApril 29, 2015 In the wake of the great recession, an entire generation of so-called ‘accidental entrepreneurs’ began launched their solo pursuit of financial independence. Having rebounded from hardship and capitalized on ground-breaking remote communication technologies, these entrepreneurs are now part of a group that will account for an estimated 40% of the U.S. … Continue reading The Business Start-up Guide: 3 Crucial Tips for Fledgling Firms

3 Reasons Why Social Media Engagement is a Crucial Metric

Sarah SkerikJanuary 30, 2015 Twitter analytics reveal audience engagement per-tweet. According to a paper published last month by Forrester, (Want More Social Marketing Budget? Stop Measuring Social Engagement) the engagement rates of social audiences following brands are under .01%, leading the author to conclude that “engagement isn’t a useful social marketing success metric.” I actually … Continue reading 3 Reasons Why Social Media Engagement is a Crucial Metric

My 3 Crucial Lessons from These Customer Experience Entrepreneurs

By Michel Falcon, Published October 15, 2014   It was in 2007 that I set a goal to become a customer experience consultant and keynote speaker. I recognized that the companies we admire have made a premeditated effort to put their customers at the core of their business. I also realized that companies who continuously … Continue reading My 3 Crucial Lessons from These Customer Experience Entrepreneurs