by Laurie Sullivan, , Staff Writer @lauriesullivan, May 17, 2016 Search engine optimization professionals at some large companies have been waiting about six months to get their “highest priority technical changes” made, and more than 40% have been waiting for more than a year. Seems incredible, but true, according to data released Monday. The findings … Continue reading 40% Of Marketers At Big Companies Wait More Than Six Months For Critical SEO Changes
by Bob Apollo April 10, 2016 Follow @bobapolloApril 10, 2016 In pretty much every conversation I’ve been having recently with CEOs and sales leaders the subject turns – sooner or later – to a growing competitive threat. And despite the fact that they are in widely different businesses, the competitor is always exactly the same. … Continue reading Understanding the Critical Difference Between “Need To” and “Must Do”
by Doug Dvorak March 10, 2016 Follow @salescoach1064March 10, 2016 Appeasing and supporting your customer is always good business, as, in the end, they are the ones paying your salary. For most companies, efficient customer service can lead to an increase in sales and boost the company’s profile through positive word of mouth. Typically, the … Continue reading Why Hiring and Firing the Right Customers is Critical For Your Business
Columnist Rob Rasko believes publishers need to move beyond audience data in order to get a complete picture of their business and learn how to efficiently structure it. Rob Rasko on March 9, 2016 Recently, I was in a lengthy discussion of the actions needed to drive corporate change in the media business, specifically around … Continue reading Beyond audience data: The critical need for better business intelligence in digital media
by Brian Mikes February 29, 2016 Follow @betwextFebruary 29, 2016 Let me ask you a question – How critical is a mobile marketing strategy to your small business? It’s a crazy question right? Everyone knows they need to have a mobile marketing strategy… they need to have a website that’s mobile optimized. You’ve read about … Continue reading 3 Critical Reasons You Need Mobile Marketing For Your Small Business
by Brannon Brooks February 17, 2016 Follow @killbrannonFebruary 17, 2016 It’s no secret to the SEO community that CONTENT is KING! Today’s top SEOs, digital marketing professionals, and bloggers are all too familiar with this phrase, as it has been a topic of discussion for quite some time. Of course, we know that our content … Continue reading How Critical Is Internal Linking?
by Kathi Miller-Miller February 2, 2016 Follow @KathimilleFebruary 2, 2016 So you’ve been summoned to a meeting. Not the kind where your eyes glaze over from boredom. No…..chances are good you’ll be completely alert in this meeting. With eyes fixed straight ahead, perched on the edge of your seat and possibly fighting the urge to … Continue reading 7 Critical Steps To Survive A Meeting With HR AND Keep Your Job!
by Kirill Kniazev January 5, 2016 Follow @kirill_kniazevJanuary 5, 2016 You’re thinking it’s time to hire a marketing person or team to start getting some new leads in the door and expand your business. This could be, in a lot of ways, a turning point for the business – a make it or break it … Continue reading Hiring a Marketing Team for Your Small Business or Startup? Ask Yourself These Six Critical Questions First!
by Randy Milanovic December 18, 2015 Follow @kayak360December 18, 2015 Most of us, as consumers, have reached a point of digital saturation. Information and offers are everywhere, but credible, trustworthy resources seem more scarce than ever. We’re past the point of being skeptical – we actively distrust those we don’t know or have very good … Continue reading 5 Critical Criteria for Communicating Credibility
by Isabelle Guis December 17, 2015 Follow @iguisDecember 17, 2015 One of the most valuable business assets a company has today is its data. The problem is that most companies don’t know how to structure their information and then effectively leverage it to the benefit their organizations and their customers. Despite these challenges, there are … Continue reading Choice: A Critical Factor for Successful Business
