Columnist Aleyda Solis lays out critical tips for configuring your e-commerce website for SEO success this holiday season. Aleyda Solis on November 17, 2016 With the most important season for online retailers coming, it’s critical to make sure that your online store is optimized so you’re ready to make the most out of it. … Continue reading Ready for Black Friday 2016? 3 critical e-commerce SEO configurations that help you avoid common issues
Columnist Matt Umbro calls on marketers to use their intellectual abilities to question, scrutinize and analyze and make informed decisions. Matt Umbro on November 17, 2016 No matter your political views, this election reinforced an extremely important notion for us as marketers: We need to be willing and able to think critically about what … Continue reading What it means to be a critical thinker and why marketers need to embrace the concept
by Aaron Baar, Staff Writer, October 25, 2016 Yeah, that headline has a pretty big “duh” factor to it. Of course information is critical when it comes to making a decision; true impulse decisions are infrequent and they rarely work out the way we’d want. But every now and then it’s important to remind ourselves … Continue reading Information Is Critical For Consumer Decisions
by Joydeep Bhattacharya Follow @seoforuOctober 17, 2016 It’s not only the e-commerce start-ups that make mistakes; even many of the renowned e-commerce enterprises are guilty of committing basic SEO errors. We’ve published a post SEO for E-commerce: 7 Most Critical Disorders & How To Cure Them, but we have more to say about this topic. … Continue reading 5 Critical e-Commerce SEO Errors and How to Fix Them
by P.J. Bednarski, Staff Writer @pjbtweet, October 14, 2016 I doubt this will ever rise to the status of “controversy” but a piece on the CJR Website–for Columbia Journalism Review–raises the question. Are some writers going out of bounds by criticizing technology rather than simply reporting it? What ought they be doing? Writer Nausicaa Renner, … Continue reading Are We Too Critical Of Tech, Or Not Tough Enough?
by Paul Keijzer Follow @Paul_KeijzerOctober 2, 2016 We’re now into the last week of September. What that means is that next week we’re into the last quarter of the year. Wow how the year just flew by! The fourth quarter can be a very challenging time for organizations in terms of year-end activities. The senior … Continue reading 5 Critical Year-End Activities You Should Do Now
by Ronaldo GomezSeptember 29, 2016 Everything you do within a sales funnel points to one ultimate goal: A conversion. In many sales funnels, the final step prior to conversion is a landing page. Many marketers don’t realize how important this singular location is for your success. If it is missing critical pieces, your conversion rate … Continue reading 5 Critical Elements Every Landing Page Needs
by Brian Mikes Follow @betwextSeptember 15, 2016 Small Business Owners: Stop Wasting Time Building Facebook and Twitter Followers Look, if you’re a small business owner, or manager, you must start looking at texting for your small business today. Set aside 20 minutes and do a bit of research and figure out how to use texting … Continue reading Why Texting Is Critical For Your Small Business Marketing
by Ashley Bailey June 28, 2016June 28, 2016 The advertising game has changed locations quite a bit over the years, but one thing remains the same through it all: effective advertising/marketing/sales starts with a really good story. How to Use Stories in Your Digital Marketing Strategy How do you do it? How do you use … Continue reading Why Stories Are Critical for your Digital Marketing Success
by Ahmad Raza May 26, 2016 Follow @ThisIzSpartaMay 26, 2016 You’ve just finished researching and writing a killer article on strategies for training your cat to do back-flips on command. This knowledge, gathered into a single, easy-to-read format, is ready for primetime! Only one problem, nobody’s reading it. You’re stuck with two “likes” from grandma … Continue reading 3 Reasons Images Are Critical For Expanding Your Blog’s Reach, Even If Google Disregards Them
