Tag Archives: Crisis

5 tips for building customer trust during the supply chain crisis

The supply chain crisis isn’t going anywhere just yet, but The Brooks Group has advice for sales, marketing and customer success teams on how to navigate it. Kim Davis on May 19, 2022 The supply chain crisis continues, partly caused by COVID-19, partly exacerbated by war in Europe, and beyond the capacity of marketers to … Continue reading 5 tips for building customer trust during the supply chain crisis →

How to overcome a mid-life crisis in your career

Crisis Management

By Whitney Johnson April 08, 2022 Feeling stuck in a job, or on a career path, is common. You’ve been in your role for a long time and are restless. You find yourself asking, “Is this really what I want to do?” Or, you’re overwhelmed by the pressure of where you should be at … Continue reading How to overcome a mid-life crisis in your career →

The Supply Chain Crisis Broke The Marketing Rules. You Should, Too

Supply Chain

The Supply Chain Crisis Broke The Marketing Rules. You Should, Too by Rich Bina , April 8, 2022 There’s an adage often attributed to Winston Churchill: “Never let a good crisis go to waste.” A crisis is a gift, permission to break rules and build something better. So let’s examine the supply chain crisis and … Continue reading The Supply Chain Crisis Broke The Marketing Rules. You Should, Too →

Avoid an identity crisis by getting to know your customers

Identity Management

In this webinar, learn how to overcome the loss of third-party cookies by connecting the dots on your customers’ identities. Cynthia Ramsaran on December 17, 2021 In this competitive environment, marketers must understand which online devices and offline behaviors belong to a consumer and who that consumer is. As the clock ticks closer to … Continue reading Avoid an identity crisis by getting to know your customers →

Today’s Hybrid Norm Could Be Tomorrow’s Workplace Crisis

Workplace Future

Nina Fountain December 3, 2021 How you work today could be creating downstream issues. We outline what you need to know to manage a hybrid workplace. Should you go to the office today or not? At home there are distractions to contend with, technology issues and the potential productivity drain of work around the house. … Continue reading Today’s Hybrid Norm Could Be Tomorrow’s Workplace Crisis →

6 Personal Finance Rules You Can Break During a Crisis

Personal Finance

John Rampton November 16, 2021 In life, there are specific rules you should never break under any circumstance. For example, bringing uninvited guests to a wedding or not picking up your dog’s waste in the park. The same goes for putting fruit on pizza or crossing the streams if you ever dreamed of becoming a … Continue reading 6 Personal Finance Rules You Can Break During a Crisis →

Supply chain crisis impacts holiday shopping

Supply Chain

The Adobe Digital Experience Index, based on real transactions, finds a huge out-of-stock effect. Kim Davis on November 9, 2021 Problems with the supply chain were always going to have an effect on 2021’s holiday shopping season. New data from Adobe gives some idea of what the scale of the effect is likely to be … Continue reading Supply chain crisis impacts holiday shopping →

7 Ways to Minimize Supply Chain Disruption During Crisis

Supply Chain

Sabrina Sedicot October 1, 2021 In July, 2020, the Institute of Supply Management completed a survey stating that over 76% of companies have admitted to a loss in revenue since the start of the year. A drop of 23% on average means that COVID-19 has had a significantly negative impact on industries’ ROI. Many businesses … Continue reading 7 Ways to Minimize Supply Chain Disruption During Crisis →

Is your brand facing an identity crisis?

Branding Lessons

People want to go where somebody knows their name. Identity makes it happen for brands, and getting it right drives personalization and trust. Sponsored Content: Acxiom on August 25, 2021 People shop in stores and on websites that recognize them and welcome them back. They like offers that match their interests and are delighted by … Continue reading Is your brand facing an identity crisis? →

Delegation Can Help You Navigate a Crisis

Crises Management

Barry Rosen July 16, 2021 What did the past year demand of us as leaders? We faced a host of threats and stressful situations. Many of us had to re-think and adjust our entire economic model to ensure the survival of our organizations and the well-being of our employees. As a global community and national … Continue reading Delegation Can Help You Navigate a Crisis →