Tag Archives: Creatives

Creatives Management Platform – Last Frontier of Programmatic Advertising

by Travis Teo Follow @scenzzSeptember 12, 2016 In the era of the programmatic advertising, we see influx of ad technology focusing on Supply side, Demand side and everything in between from Data Management Platform, Ad Verification, which allow advertisers to do precision targeting based on demographics, behaviour and intend, achieving the utopia of “Right Message”, … Continue reading Creatives Management Platform – Last Frontier of Programmatic Advertising →

The Secret to Mobile-Ready Native Advertising Creatives

Mobile Advertisement

by Vitaly Pecherskiy February 23, 2016 Follow @vitalypecherskiFebruary 23, 2016 As consumers’ web browsing habits continue to shift to mobile, they’re becoming more averse to ads that don’t fit into their user experience. As a consequence, marketers industry-wide have been in search of a more effective and unobtrusive vehicle in which to deliver compelling content … Continue reading The Secret to Mobile-Ready Native Advertising Creatives →

How Much Should You Pay Digital Creatives? [Infographic]

Digital Transformation

by Brian Wallace December 23, 2015 Follow @nowsourcingDecember 23, 2015 The graduating college class of 2015 will go down in history as the most indebted graduating class ever—at least until next year anyway. The average student-loan debt of 2015 graduates was up just over two grand more than the amount 2014 grads had to pay … Continue reading How Much Should You Pay Digital Creatives? [Infographic] →

Care & Feeding Of Creatives

Ad Campaigns

Discover columnist Susan Esparza’s “one weird trick” for preventing ad fatigue. Susan Esparza on November 17, 2014 Display advertising is centered around its ad creative. While the technology and channels used to serve ads are undeniably important, without a killer ad campaign, your marketing is dead in the water. Developing fresh creative and … Continue reading Care & Feeding Of Creatives →