By Elizabeth Segran Paula Wallace has invited me to tea. The founder and president of the Savannah College of Art and Design (SCAD) recently returned to the school’s coastal Georgia home after an extended visit to its campus in the South of France, and so on a humid July day, down a street lined … Continue reading Inside Savannah College of Art and Design’s never-ending quest to find creatives good jobs
How Generative AI is Changing the Way Creatives Work Michelle Looney / Sep 15, 2023 Over the past year, we have seen an explosion in the use of artificial intelligence, or AI, across multiple industries. With all of the advantages that AI has to offer, there is no denying that it is truly transforming … Continue reading How Generative AI is Changing the Way Creatives Work
By Jeff Beer January 08, 2023 Within the next six months, about 40% of U.S. marketers plan to fire their advertising agency. The source: a November 2022 survey by the agency-brand matchmaker SetUp, which talked to such brands as Coca-Cola, Delta Air Lines, Warner Bros., UPS, Discovery, and Home Depot, to name a few. … Continue reading How advertising creatives can succeed in the knee-buckling and night sweats of the 2023 economy
Maybe you’ve experimented with influencers or user-generated content, but have you ever employed user-made-creative in your advertising campaigns? Contributor Grace Kaye shares tips and tactics, describing the experiences of one retail brand. Grace Kaye on August 31, 2018 It’s not often that marketers get to kick back and relax while customers do their job … Continue reading Here’s why you should crowdsource your programmatic creatives
Testing programmatic display creatives is worth your time, says contributor Grace Kaye. Here are two types of tests to implement, the benefits of each and how to use test results to create your next test. Grace Kaye on July 27, 2018 According to Ipsos, over 75 percent of advertising impact is determined by creative quality. And … Continue reading How to test your programmatic creatives like a pro
Ad fatigue is a problem we’re all too familiar with, so how can you avoid it? Contributor Laura Collins shares key techniques to refresh your creative efficiently and effectively. Laura Collins on September 22, 2017 Every time we step outside our front door, switch on the television or look at our phones, we’re bombarded … Continue reading Social media ad fatigue: How to combat it without spending all day making new creatives
Mark Miller — April 14, 2017 Follow @MMtwopointfive— April 14, 2017 As a creative talent agency, we frequently encounter and hire professionals with elaborate, immaculately designed marketing, creative, and digital portfolios. The portfolio is a staple career growth and job hunting asset among creatives. Understandably so: they’re a perfect match. Many of these portfolios, whether … Continue reading Career-Building Marketing Portfolios: Not Just for Creatives!
Rod Ripley — April 6, 2017 — April 6, 2017 Creative roles are changing. As the marketing and advertising landscape evolves—and technology continues its incessant dominance—traditional agency roles are becoming blurred. These days, traditional roles are being coupled with digitally based responsibilities, such as development and strategy. As organizations grow larger and more complex, project … Continue reading How to Recruit Creatives to Fill Cross-Functional Agency Roles
Benjamin Brandall — November 4, 2016 — November 4, 2016 You’ve got 975 unread emails… …Your vital files live locally on random team members’ computers Your team tell you they never saw the task they were assigned, and you have no way to track their progress. This sounds like a true nightmare, right? Well, the … Continue reading 23 Collaboration Tools Used by the World’s Most Efficient Teams & Creatives
by Benjamin BrandallOctober 14, 2016 You might think I’m about to tell you to get up as the sun rises, sit down at your desk and work until you can’t work any more. That’s probably because you’ve heard advice like this pretty often… In fact, Slate writer Mason Currey says that after reviewing 161 daily … Continue reading 17 Unique Daily Rituals from the World’s Best Creatives & CEOs
