Tag Archives: Creatives

Here’s why you should crowdsource your programmatic creatives

Maybe you’ve experimented with influencers or user-generated content, but have you ever employed user-made-creative in your advertising campaigns? Contributor Grace Kaye shares tips and tactics, describing the experiences of one retail brand. Grace Kaye on August 31, 2018   It’s not often that marketers get to kick back and relax while customers do their job … Continue reading Here’s why you should crowdsource your programmatic creatives

Social media ad fatigue: How to combat it without spending all day making new creatives

Ad fatigue is a problem we’re all too familiar with, so how can you avoid it? Contributor Laura Collins shares key techniques to refresh your creative efficiently and effectively. Laura Collins on September 22, 2017   Every time we step outside our front door, switch on the television or look at our phones, we’re bombarded … Continue reading Social media ad fatigue: How to combat it without spending all day making new creatives

Career-Building Marketing Portfolios: Not Just for Creatives!

Mark Miller — April 14, 2017 Follow @MMtwopointfive— April 14, 2017 As a creative talent agency, we frequently encounter and hire professionals with elaborate, immaculately designed marketing, creative, and digital portfolios. The portfolio is a staple career growth and job hunting asset among creatives. Understandably so: they’re a perfect match. Many of these portfolios, whether … Continue reading Career-Building Marketing Portfolios: Not Just for Creatives!

How to Recruit Creatives to Fill Cross-Functional Agency Roles

Rod Ripley — April 6, 2017 — April 6, 2017 Creative roles are changing. As the marketing and advertising landscape evolves—and technology continues its incessant dominance—traditional agency roles are becoming blurred. These days, traditional roles are being coupled with digitally based responsibilities, such as development and strategy. As organizations grow larger and more complex, project … Continue reading How to Recruit Creatives to Fill Cross-Functional Agency Roles

23 Collaboration Tools Used by the World’s Most Efficient Teams & Creatives

Benjamin Brandall — November 4, 2016 — November 4, 2016 You’ve got 975 unread emails… …Your vital files live locally on random team members’ computers Your team tell you they never saw the task they were assigned, and you have no way to track their progress. This sounds like a true nightmare, right? Well, the … Continue reading 23 Collaboration Tools Used by the World’s Most Efficient Teams & Creatives

Creatives Management Platform – Last Frontier of Programmatic Advertising

by Travis Teo Follow @scenzzSeptember 12, 2016 In the era of the programmatic advertising, we see influx of ad technology focusing on Supply side, Demand side and everything in between from Data Management Platform, Ad Verification, which allow advertisers to do precision targeting based on demographics, behaviour and intend, achieving the utopia of “Right Message”, … Continue reading Creatives Management Platform – Last Frontier of Programmatic Advertising

The Secret to Mobile-Ready Native Advertising Creatives

by Vitaly Pecherskiy February 23, 2016 Follow @vitalypecherskiFebruary 23, 2016 As consumers’ web browsing habits continue to shift to mobile, they’re becoming more averse to ads that don’t fit into their user experience. As a consequence, marketers industry-wide have been in search of a more effective and unobtrusive vehicle in which to deliver compelling content … Continue reading The Secret to Mobile-Ready Native Advertising Creatives

How Much Should You Pay Digital Creatives? [Infographic]

by Brian Wallace December 23, 2015 Follow @nowsourcingDecember 23, 2015 The graduating college class of 2015 will go down in history as the most indebted graduating class ever—at least until next year anyway. The average student-loan debt of 2015 graduates was up just over two grand more than the amount 2014 grads had to pay … Continue reading How Much Should You Pay Digital Creatives? [Infographic]