By Shalene Gupta December 12, 2022 Techies head to San Francisco, financiers to Hong Kong, New York City, and London. But where should the creatives go? Business Name Generator—a company whose name is completely self-descriptive—has conducted a study to determine which cities are best for creatives. Starting with a list of 50 cities, it ranked them … Continue reading Creative and looking for a job? Consider Tokyo, Chicago, or Berlin
Uberall Creative Campaign Connects Physical (Bric) And Digital (Pin) Experiences by Laurie Sullivan @lauriesullivan, November 18, 2022 Meet Bric and Pin, Uberall’s “real guy” and “virtual” character, respectively. The global provider of hybrid customer experiences (CXs) has launched a major creative campaign to demonstrate the need for location-based businesses to combine online and offline channels. “Bric … Continue reading Uberall Creative Campaign Connects Physical (Bric) And Digital (Pin) Experiences
By Michael Grothaus October 17, 2022 A new “Future of Creativity” study from Adobe shows that gender and ethnicity disparities continue to persist in the creative economy when it comes to “non-professional” creatives. Just what is a non-professional creative? It’s someone who produces content but does not consider it their primary job. … Continue reading Exclusive: BIPOC and women ‘non-professional’ creators earn up to 23% less in the creative economy
By Jeff Beer October 09, 2022 The advertising industry lost one of its icons with the September 30 passing of Wieden+Kennedy cofounder Dan Wieden at the age of 77. As I wrote last October, when Wieden’s agency cofounder David Kennedy died at the age of 82, if there was a Mount … Continue reading Ad industry titan Dan Wieden’s legacy is how to find and cultivate creative talent
Dynamic Creative Optimization, AR Become Alternatives To Target Ads: Emodo Institute by Laurie Sullivan @lauriesullivan, September 16, 2022 Brands with in-house teams are 82% more likely to use augmented reality (AR) than external agencies, according to data from Emodo Institute, the research arm of Ericsson-owned Emodo. It’s one of the techniques being used as the … Continue reading Dynamic Creative Optimization, AR Become Alternatives To Target Ads: Emodo Institute
YouTube’s Creative Ecosystem Contributed $25B To U.S. GDP by Laurie Sullivan , Staff Writer @lauriesullivan, July 22, 2022 The Oxford Economics Study — The State of The Creator Economy — examines how content affects the economy, assessing the economic, societal and cultural impact of YouTube in the U.S. last year. This report shows how YouTube supports … Continue reading YouTube’s Creative Ecosystem Contributed $25B To U.S. GDP
Google Ads Creative Studio Launches With Custom Video And Display Ads by Laurie Sullivan @lauriesullivan, July 14, 2022 Google released Ads Creative Studio on Thursday after announcing it last year. The platform, which PepsiCo and General Motors South America tested early on, is now globally available with more features to help teams collaborate, and create and … Continue reading Google Ads Creative Studio Launches With Custom Video And Display Ads
Report: In-House Creative Teams To Up Involvement In Strategy, Increase Digital Capabilities by Fern Siegel , July 8, 2022 A new survey of creative and marketing professionals outlined their specific challenges and opportunities. Some 57% say their creative team functions as an in-house agency and is regularly involved in strategy. That’s according to Lytho’s 2022 … Continue reading Report: In-House Creative Teams To Up Involvement In Strategy, Increase Digital Capabilities
New Toronto office brings automated videos to North American dealerships and manufacturers. Chris Wood on April 28, 2022 This week, video creative automation platform Phyron expanded into the North American market with the opening of a new Toronto office. Since starting in 2019, the Sweden-based company has helped produce digital videos for over 1,000 car … Continue reading How video creative platform Phyron uses AI to sell cars
Creative work begins where numbers end but must never lose touch with the data. William Terdoslavich on April 14, 2022 Numbers. We see them in big data, machine learning and artificial intelligence algorithms, A/B testing. Digital marketing runs on numbers. So where do the words and pictures come in? “Creatives” begin their work where the … Continue reading How to get the best out of creative talent in a data-driven world
