By Sharon Hurley Hall June 6th, 2017 If you’re looking for a great way to speed up content creation, one of the best tips is to create outlines. I’ve used outlines since I started my career in journalism, and I’m not the only one to use them to improve the process of getting a … Continue reading How To Use Outlines For Better Content Creation
Columnist Janet Driscoll Miller discusses some of the top challenges SEOs are facing today and outlines why an SEO strategy has to be a living document that changes based on search trends and algorithm updates. Janet Driscoll Miller on April 17, 2017 Like any marketing channel, SEO is an investment. Whether you’re using in-house … Continue reading Your flexible SEO strategy: Creation, execution and measurement in an ever-changing environment
Karen Repoli — April 15, 2017 Follow @karenrepoli— April 15, 2017 As an entrepreneur or small business owner, you may feel like there aren’t enough hours in a day to finish everything you need to do. Many of us wear a lot of different hats and it’s easy to get one askew or lose it … Continue reading Why You Should Outsource Your Blog Creation
Chitraparna Sinha — February 25, 2017 Follow @chitraparna— February 25, 2017 Shooting videos with a smartphone camera and uploading on YouTube are passé. The new darling of the digital marketing world, “video marketing” is a preferred brand marketing and exposure strategy for higher engagement and brand recall factor. We’re living in the generation of YouTubers … Continue reading Your Video Creation, Editing, and Marketing Guide for 2017
Latest version of the No. 1 CMS simplifies the website creation process for new business owners and includes the new Twenty Seventeen default theme. Matt McGee on December 7, 2016 WordPress has already earned a reputation as one of the easiest ways for a new/small business to get online, but the company is making … Continue reading WordPress 4.7 is out, targets new businesses with easier website creation
Columnist Rachel Lindteigen explains how marketers can use the five Ws and one H of writing to create better content. Rachel Lindteigen on October 14, 2016 Think for a moment about the last piece of content you published. Was it a blog post, a new page on your website, an e-book, a video or something … Continue reading 6 questions from elementary school are key to content creation success
The London-based company, one of the first platforms for chatbot marketing, was formerly known as BetterBrand. Barry Levine on August 25, 2016 In April, shortly after Facebook released the chatbot API for its Messenger app, BetterBrand launched what it described as the first chatbot marketing platform for brands. Today, the London-based company — now rebranded as … Continue reading Chatsuite announces new chatbot creation and management features for agencies
Successful brands not only create engaging content, but they also measure the performance of that content. Columnist Jim Yu outlines four steps to help you balance the art and science of content marketing. Jim Yu on August 23, 2016 Half of all B2B and B2C companies say they will increase their spending related to content … Continue reading The art of content creation and the science of measurement
by Graeme Caldwell July 30, 2016 Follow @nexcessJuly 30, 2016 When I first dipped a toe into the world of web content writing, I wrote only two or three blog articles a week and I had no problem organizing my work day. But, as my workload increased, I quickly found it almost impossible to keep … Continue reading Power-Up Content Creation Workflows With Checklists
by Benjamin Brandall July 24, 2016July 24, 2016 We’ve all been baited into those lists of recycled tips where the author lists 10,000 excruciating content creation tips, all of which you’ve heard over and over again. I’m pretty sick of it, so thought I’d compile something from my personal experience from a year of writing. … Continue reading Content Creation: What I’ve Learned From Writing 157 Articles This Year
